1. LECTURE. PRODUCT QUALITY AND COMPETITIVENESS

2. PLAN OF THE LECTURE 1.The concept of quality products 2.The concept of competitive products

3. 1.THE CONCEPT OF QUALITY PRODUCTS Product quality is one of the most important indicators of the company. Improving product quality to a large extent determines the survival enterprise in market conditions, the pace of technological progress, innovation, growth efficiency, saving all kinds of resources used in the enterprise.

4.  Competitiveness is a commodity, and a set of use-value properties which gives it a commercial success.  The level of product quality - the most important characteristic of its competitiveness. Often equated competitive product and its quality.

5.  Between "quality" and "competitiveness" are closely interrelated. They are used for evaluation of the specific work and its social utility. They share in common is that they are defined by a set of properties and goods are dynamic features that change with the development of social needs and technological progress. However, despite the close relationship can not be fully equated the term "competitiveness" and "quality"

6.  Product - is a set of useful properties of the product of labor, which makes this product a commodity. In the presence of well-defined competitive needs of each commodity is characterized by its ability to not only meet, but also the degree of utility.

7. Accordingly, the quality of the product is the collection of the products, causing its suitability to satisfy certain requirements as directed. The quality is closely related to human relations in the process of production and consumption.

8. Improved product quality contributes to: 1). Better meet the population's food; 2). The most important factor in increasing the efficiency of production; 3). Quality improvement - is ultimately a question of it, saving resources, to better meet human needs.

9. Product quality is influenced by the following factors: 1). Quality of the labor force. a) the capital-labor; b) the qualifications of the employees; c) incentives; 2). The quality of material resources: a) the quality of the underlying assets; b) the quality of the working capital.

10. In turn, higher quality characteristics of fixed and current assets which would produce better quality products, thereby increasing the selling price and profit.

11. The role of the quality and competitiveness By improving the quality of products to address the following objectives: 1.) Productivity; 2.) Economic efficiency by increasing the price of high-quality products; 3.) Guaranteed sales due to high consumer properties; 4.) Increasing export opportunities; 5.) Is more profitable to sell its products; 6.) Provide products that are safe for human health.

12. Overall, the quality of products is an important indicator of the company. Quality - the totality of features and characteristics of a product or service that determine its ability to meet identified or implied needs.

13. QUALITY INDICATORS PRODUCTS GROUPS OF INDICATORS Selected indicators of quality groups The namesessential characteristic 1. Appointments Characterize the useful work (function) productivity power strength Content of nutrients caloric content 2. Reliability, durability and safety Reflect the extent that long- term use and safety work safety As possible to use technical resource Time (period) of trouble-free operation By date 3. Ecological Characterize the degree of adverse effects on human health and the environment Content of harmful substances 4. EconomicalReflect the extent of the economic benefits of manufacturing producers and consumer purchasing Unit price of the product Earnings per unit

14. 2. The concept of competitive products The concept of competitiveness characterizes an object's property to satisfy a specific need in comparison with other similar properties in this market.

15. Competitiveness of the company means its ability to effectively economic activity and ensure profitability in a competitive market. In other words, the competitiveness of the company - is the ability to ensure the production and sale of competitive products, that is, one that has any advantage over products from other manufacturers.

16. It is important to note that the competitiveness of the products determined by a complex consumer (qualitative and quantitative), characteristics which allow to meet the specific conditions of the market.

17. Every buyer gets a commodity that best meets their personal needs. In general, buyers purchase those goods which more closely matches the needs of society than others.

18. The competitiveness of a commodity is determined (as opposed to quality), only one set of properties that are of great interest for a certain group of customers, and to address this need.

19. An important element in the management of product quality is standardization. The main task of standardization - a system of technical standards defining the progressive demands for products, as well as control over the correct use of this documentation.

20. Manage competitive - hence provide optimal balance these components to direct major efforts on the following objectives: improving product quality, reduce production costs, increase efficiency and service levels.