1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Overview and applications Kris Fortney | Global Client Tech Support Team Lead June 15th 2010 Fiddler Training

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ After the browser receives a request a response code is returned indicating the status of the request HTTP response codes Animation if needed Is “Fade - very fast” StatusTechnical DescriptionNon-tech equivalent 200 OK message was received and accepted and any content is contained in the message body. ALL GOOD 302 Found The requested resource resides temporarily under a different URL. REDIRECT 304 Not Modified The requested resource has not changed and the client can utilize cache. CACHED ON BROWSER 404 Page Not Found The server could not find a matching resource at the URL supplied by the client. PAGE DOES NOT EXIST 500 Internal Error The server encountered an unexpected condition which prevented it from fulfilling the request. Pfffffft. Server blew up.

3. © 2010 MediaMind Technologies Inc. | All rights reserved HTTP sniffer: Sessions Animation if needed Is “Fade - very fast”

4. © 2010 MediaMind Technologies Inc. | All rights reserved Ad tag – What gets passed to the Bursting Server ▸ data is passed via the URL’s querystring ▸ http://bs.serving- sys.com/BurstingPipe/adServer.bs?cn=rb&c=22&ifl=$$/default/eb/$$&pli=754211&PluID=0& ai=1358143&t=1&w=300&h=250&ucm=0&ord=%time% KeyValue cnrb c22 ifl$$/default/eb/$$ pli754211 PluID0 ai1358143 t1 w300 h250 ucm0 ord%time%

5. © 2010 MediaMind Technologies Inc. | All rights reserved Fiddler: Practical Applications ▸ All account managers Capturing the content of a web page/ saving sessions Viewing how an ad was implemented ▸ Creative Verify if data capture is sending data View video interactions Replace assets using auto-responder Animation if needed Is “Fade - very fast”

6. © 2010 MediaMind Technologies Inc. | All rights reserved Fiddler: Practical Applications ▸ Media Conversion tags testing/verification 3 rd party click and impression tracking Verify cache busting on 3 rd party tags View token replacement on 3 rd party impression and clicks ▸ Publisher Verify that pub is using the correct code Extract code as it is served from pub’s ad server Verify that custom scripts have been applied Animation if needed Is “Fade - very fast”

7. © 2010 MediaMind Technologies Inc. | All rights reserved Fiddler: How To Tips ▸ Remove all encoding Why? ▸ Disable Caching Exceptions? ▸ How to save a fiddler session ▸ How to clear the session window ▸ How to search for EB code quickly Animation if needed Is “Fade - very fast”

8. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!