1. FACEBOOK ADS 24/09 – 14/10 /2014

2. Structure of campaigns (old)

3. 2 Results by segment For ex., this is image for « Thématique (Theme) »: Image for « Produit (Product) »:

4. 3 The Ads results for "Woman" segment Image that works very well for "women": Image that don’t works for "women": Conclusion: - Campaigns: Keeps Theme (“Thematique”) and Product (“Produit”) - Universe: House (“Maison”) and Womenswear (“Mode femme”) - Landing pages: Trending and optimized Item - Image: House: · Theme: cocotte + 1 new image · Product: grumpy cat + 1 new image Womenswear: · Theme and Product: per 2 new images

5. 4 The Ads results for “Man" segment Image that works very well for "men": Image that don’t works for "men": Conclusion: - Campaigns: Keeps Theme (“Thématique ») and Product (“Produit») - Universe: Men's fashion universe and High-Tech - Landing pages: only Trending and optimized Item - Images (Plus.me) 2 new images for Product 2 new images for Theme

6. 5 The best conversion (examples) :

7. 6 Conversion = 0% (examples) :

8. 7 Keywords used for each target groups Men's fashion Deco Women Women's fashion Mom

9. 8 Performance of Facebook Ads per phase Phase 1 (25/09 – 30/09) Wording - Brand awareness: « blacklist.me, le NOUVEAU site de social shopping ! Je découvre ICI mes produits préférés » ( blacklist.me, the NEW site of social shopping ! I discover my favorite products HERE) Phase 2 (01/10 – 06/10) Wording - Product Information: « Avec blacklist.me je découvre, je collectionne et je partage mes produits mode préférés » (With blacklist.me I discover, I collect and I share my favorite fashion products) Phase 3 (07/10 – 14/10) Wording - Call-to-action for signup: « Je rejoins en un clic la communauté blacklist.me, MON site de social shopping mode » ( I join with one click the community of blacklist.me, MY site of social shopping fashion)

10. 9 Total results 25/09 – 14/10 Étiquettes de lignes Somme de VU logged - In Somme de VU logged - Out ConversionCost F 829848,3%26,80 € H 8913246,7%13,27 € Total général 17123087,4%19,76 € The campaign for women convert better (8.3%) than for men (6.7%), but the cost per member is twice as high (26.8 vs € € 13.3). Women are the first target for blackliste.me, it was decided to remake campaigns (focus on the universe and landing pages that convert better, create new visuals, change wording).

11. 10 Structure of campaigns (new)