1. Effective business acumen development with simulations Hands-on learning by competing and collaborating

2. Cesim was established in 1996. Our headquarters are located in Finland and we operate globally. We develop and use innovative business simulations to support our clients in creating financially savvy and customer driven organisation. Through learning by doing methodology and relevant content, our clients achieve more rapid competence development leading to enhanced decision-making. Since 1998, more than 5000 telecom professionals have experienced Cesim’s business simulations. About Cesim

3. Clients and Partners

4. Thorough understanding of what drives profitability Understanding of the different parts’ contribution to the whole Market-driven approach to decision-making Understanding of key financial indicators and the factors behind them Deliverables – Business Acumen

5. Reasons for Using a Simulation I.Simulation inspires financial accountability and crystallises the financial implications of business decisions by linking the decisions to cash flows and bottom line performance. II.Simulation promotes better decision-making by helping individuals see how their decisions can affect the performance of others and organisation as a whole. III.Simulation excites the competitive spirit drive to excel in the competitive markets by giving the participants the opportunity to practice the alignment of strategy, structure, processes, and people according to customer centric principles and by measuring their success with relevant metrics. “Done well, simulations can bring enormous benefit. Indeed, corporations using traditional management training programs may be wasting time and money by comparison. A well-designed simulation will yield much better results and prove more cost-effective, despite the initial expense of design and facilitation.” The McKinsey Quarterly “Is Simulation Better Than Experience?”

6. - Correct “Input - output” thinking - ROI - Realistic forecasting of revenue and cost - Effective allocation of monetary and human resources - Identification of strategies and action plans - Pricing decisions - Product & customer profitability - Key figures and financial statements - Corporate perspective in all decisions Provide insights & ideas Develop, implement & operatio- nalise business strategy Directors Middle mgt Specialists Project mgrs Account mgrs Fast trackers & Future leaders - Basic business strategy, financial concepts - Financial results of the company and how those are composed, including how to read financial statements - Non-financial/qualitative business drivers Under- stand business and its drivers Supervisors Assistant mgrs Job focus Cesim solutions focus Position within company - Business and product portfolio management - P&L management Create & Grow Executives & Senior Mgt. Target Groups

7. The simulation is completely web-based. There is no need to install any separate applications and the simulation can be accessed from any computer that has an internet connection. The simulation platform allows team-members to work virtually if they wish. Each team-member has her/his own account that enables them to make decisions and scenarios and combine the outcomes with the other team-members. Various company’s internal social media tools (internal phonebooks, videos, forums etc) can be used during the training process. Web-based mode of operations

8. The event takes place on-line, facilitated by Cesim support. Time investment per participant is 12-20 hours, and the typical duration for the learning process is five to seven weeks (assuming 4-6 decision- making rounds, one round/week). Each decision-making round represents one year of simulation time. Each team consists of 3-5 participants and teams compete against each other in competitive telecom markets. After the decision-making rounds the team getting best financial results will be the Winner. Deployment of the event is done with an on-line platform that is completely browser-based, requiring no software or hardware investments from the client. The event does not introduce any additional vulnerabilities to corporate IT infrastructure. From the IT security viewpoint the Cesim simulation is just another website. Example program - Internal Contest

9. Following slides include screenshots from Cesim’s customised online telecom simulation for Fastweb Showcase

13. Veijo Kyosti Managing Director Arkadiankatu 21 A 00100 Helsinki, Finland tel +358 40 504 5116 veijo.kyosti@cesim.com www.cesim.com Contact information