1. Developing a Value Proposition Semih Karabulut

2. U Custom Personalized & Engraved Cellphone accessorries

3. Broad Differentiation Model Make your own custom made cellphone case which is different than anybody else -Growing customer awareness The more customers I attract and the better my word-of-mouth referral opportunities. Favorable attitudes toward my brand contribute to higher price points and long-term loyalty from key customers. In the first step, Number 1 goal is Increasing the traffic to my website and let the people know that they will be fully satisficed with their product and come back for another one later on.

4. Targeted Segments -People who use smart phones -Unique design and custom product lovers -Art lovers

5. Key Benefits Offered -Fast and fun to make the most unique, stylish and durable custom smartphone, mobile and tablet cases -Nobody can copy the product. -It’s easy to create affordable, personalized cases in just minutes -Extremely affordable shipping and delivery options -Easy access to the app or website to create order.

6. Unique Capabilities - U Custom offers Buy one get 2 nd half off - Custom made doesn’t mean it should be expensive.Extremely affordable shipping and delivery options that range from standard to lightning fast. -Once the custom case has ordered, I will give a link to buyer,so they can track its progress every step of the way. -Every time you go to website it will recognize the customer and show the designs that they might be interested in.

7. Value Proposition -Our chosen design is permanently integrated into a case that surrounds and helps to protect your device which means no peeling and no issues down the line! Whatever design you choose, no matter how many cases you order from our website. You can rest assured that every purchase will keep your device safe and stylish. -