1. Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 23, 2010 10:00am – 10:30am

2. Bill Lage blage@remax-nc.net 952-897-0447 ext. 409 http://www.facebook.com/BillLage http://twitter.com/BillatREMAX http://www.facebook.com/REMAXNorthCentral http://youtube.com/remaxnorthcentral http://www.SoldSignBlog.com These slides are available at http://www.soldsignblog.com/webinars/ http://www.soldsignblog.com/webinars/

3. 1. Definition of SEO 2. Goal of SEO 3. On Page factors vs Off Page factors 4. Question and Answers

4. Search Engine Optimization is the process of optimizing a web page for specific keywords in order to have that page rank higher in the search engine results. The first place you need to start is thinking about what a customer would type into a search engine box and then do what you can to have your web page be in the first 10 results.

5. On Page Factors - Title - Heading - Keyword sprinkled throughout - Fresh content (blogs) - Content, content, content!!

6. Off Page factors - Keyword rich incoming links! - Anchor Text (the underlined words) Where to get incoming links - Comment on Blogs - Social Media - Ask local businesses

7. 1. Definition of SEO 2. Goal of SEO 3. On Page factors vs Off Page factors 4. Question and Answers

8. Bill Lage blage@remax-nc.net 952-897-0447 ext. 409 http://www.facebook.com/BillLage http://twitter.com/BillatREMAX http://www.facebook.com/REMAXNorthCentral http://youtube.com/remaxnorthcentral http://www.SoldSignBlog.com These slides are available at http://www.soldsignblog.com/webinars/ http://www.soldsignblog.com/webinars/