1. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Automated Publishing, CMS and DAM Rita Warren ~ ZiaContent, Inc. November 29, 2006 Starting from Square One

2. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Today’s Session 1.How CMS and DAM Fit into Automated Publishing 2.Starting from Scratch 3.Getting to a Positive ROI 4.Different Approaches for Different Folks 5.Systems and Implementation Considerations 6.Key Take-aways

3. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. How CMS and DAM Fit into an Automated Publishing Solution

4. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. What Kind of Publications Are Automated? Mass Statements Mass Pages Directories Documentation Reports Mass Customization Newsletters Catalogs User Guides Mass Localization

5. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. How CMS and DAM Fit into Automated Publishing Content Objects Images Text Composition EnginePrint-Ready Pages Publication (PDF) Metadata - Styles - Templates - Rules DAMCMS

6. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. What a CMS or DAM Add to the Equation Authoring Environment Workflow Metadata Search Version Control Versioning Multi-channel publishing

7. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Starting from Scratch

8. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Get to Know Your Organization Existing Systems. DAM or CMS systems elsewhere in your organization? Shelfware: Systems that have been licensed but aren’t being used? IT: Check with IT to find out what systems they’re using or supporting. Web: Check with your Web site team. Other Departments. Talk to other managers

9. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Getting to a Positive ROI

10. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Answering the ROI Questions What’s the payoff for automated publishing? What’s the payoff in adding CMS, DAM, or both? What kind of solutions are out there? What kind of solution can I afford?

11. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Doing a Cost-Benefit Analysis 1.Get clear on your current costs  Staffing costs  Vendor fees  Printer fees  Paper, wastage 2.Estimate how much you could save per year if you automate? 3.How much could you save with a CMS and/or DAM? 4.Weighing costs and benefits, what’s the ROI potential?

12. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Different Approaches for Different Folks

13. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Three Approaches Independent Create your own ROI Shared Partner with other groups that also need CMS/DAM or automated publishing Enterprise Initiate or join in on an ECM effort

14. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Independent Model - Healthcare Provider Target Publication: Drug Formulary Objective: Operations group wants to automate the creation of their drug formulary. Challenges: Small department, tight budget. Not a highly strategic. Recommended Solution: Less sophisticated database system with minimal CM and DAM features.

15. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Shared Model - Manufacturer Target Publication: User Manual Objective: Documentation group wants to automate production of user manuals. Challenges: Manuals need to be produced in 6 languages. Most content is shared, some varies based on different product components. Recommended Solution: XML-based solution with authoring tools and workflow. On-demand printing model. Share costs with Web and Training departments

16. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Enterprise Model – Retailer Target Publication: Product Catalogs Objective: Marketing department wants to reduce costs associated with creating multiple catalogs each year. Also wants to personalize Challenges: Reduce production costs, maintain quality, interesting layout, last-minute changes to content. Lots of images. Recommended Solution: Join with other key departments. Combine CMS and DAM with catalog publishing tool.

17. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Systems and Implementation Considerations

18. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Systems Considerations Design/Layout ToolsCMS and DAM Systems Enterprise Data SourcesPublishing Engines DAMCMS

19. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Implementation Considerations Content FormattingNavigational Components Output FormatsStandardization

20. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Key Take-aways Make sure your publication is conducive to automation Don’t automatically assume that you need a full-blown CMS and/or DAM solution Understand the value of CMS and DAM to your organization Right-size the solution based on the needs and dynamics of your organization. When in doubt, start with process improvement, work it out, then automate.

21. Sensible Content. Sensible Content Management. © 2006 ZiaContent, Inc. All rights reserved. Thank You! Rita Warren ~ ZiaContent, Inc. e-mail: rita@ziacontent.com