1. Boundless Lecture Slides Free to share, print, make copies and changes. Get yours at www.boundless.com Available on the Boundless Teaching Platform

2. Setting Goals Determining a Budget Measuring Success The Growing Importance of Word of Mouth Integrated Marketing Communications Integrated Marketing Communications > Integrated Marketing Communications Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing?campaign_content=book_36_section_85&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium= direct&utm_source=boundless

3. Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand's core message. Some of the most common goals of IMC campaigns include increasing brand awareness, generating sales and reinforcing repeat purchases. Only changes in the marketplace, new competitive forces, or new promotional opportunities should cause companies to alter strategies and reassess IMC goals. Setting Goals Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/integrated-marketing- communications-85/setting-goals-427- 4085?campaign_content=book_36_section_85&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium=direct&utm_source=bound less Integrated Marketing View on Boundless.com Integrated Marketing Communications > Integrated Marketing Communications

4. Budgeting also helps coordinate the activities of the organization by compelling managers to examine relationships between their own operation and those of other departments. Two big budgeting decisions should be resolved up front: how shall marketing efforts be funded, and who will benefit from the new program? Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools. Determining a Budget Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/integrated-marketing- communications-85/determining-a-budget-428- 6894?campaign_content=book_36_section_85&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium=direct&utm_source=bound less Integrated Marketing Budgets View on Boundless.com Integrated Marketing Communications > Integrated Marketing Communications

5. It is important to put both quantities and timescales into marketing strategies. The most important elements of marketing performance include sales analysis, market share analysis, expense analysis, and financial analysis. Indirect measures like market research, tracking lost business and tracking customer complaints can also indicate the organization's performance over a long period of time. Measuring Success Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/integrated-marketing- communications-85/measuring-success-429- 7989?campaign_content=book_36_section_85&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium=direct&utm_source=bound less Measuring Success Of Marketing Efforts View on Boundless.com Integrated Marketing Communications > Integrated Marketing Communications

6. Marketing was once seen as a one way relationship, with firms broadcasting their offerings and value proposition. The goal of an organization is to create and maintain communication with its own employees and customers. To understand new forms of word of mouth marketing involves knowing the right touch points to use to reach consumers and understanding how and where they consume different types of media. The Growing Importance of Word of Mouth Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/integrated-marketing- communications-85/the-growing-importance-of-word-of-mouth-430- 7990?campaign_content=book_36_section_85&campaign_term=Marketing&utm_campaign=powerpoint&utm_medium=direct&utm_source=bound less Word Of Mouth Marketing View on Boundless.com Integrated Marketing Communications > Integrated Marketing Communications

7. Free to share, print, make copies and changes. Get yours at www.boundless.com Appendix

8. Key terms brand A name, symbol, logo, or other item used to distinguish a product, a service, or its provider. fragmentation The act of fragmenting or something fragmented; disintegration. integrated composed and coordinated to form a whole Regression analysis a statistical technique for estimating the relationships among variables. relative share market share in relation to the market leaders. segment share market share in the specific, targeted segment. Free to share, print, make copies and changes. Get yours at www.boundless.com Integrated Marketing Communications

9. Word Of Mouth Marketing Social media sites that allow sharing have brought about a new word of mouth form of marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "All sizes | Social Media & Marketing | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/rosauraochoa/3256031851/sizes/m/in/photostream/ View on Boundless.comCC BYhttp://www.flickr.com/photos/rosauraochoa/3256031851/sizes/m/in/photostream/View on Boundless.com Integrated Marketing Communications

10. Integrated Marketing Budgets When budgeting a marketing plan, it is important to allocate funds appropriately to the different facets of integrated marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "All sizes | Prioritize Your Web Marketing Strategy Budget | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/cambodia4kidsorg/2987436201/sizes/z/in/photostream/ View on Boundless.comCC BY http://www.flickr.com/photos/cambodia4kidsorg/2987436201/sizes/z/in/photostream/View on Boundless.com Integrated Marketing Communications

11. Integrated Marketing Integrated marketing communications can be used to develop brand awareness, increase consumer demand and change beliefs towards a product. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "All sizes | GPTMC-Integreted Marketing Strategy | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/jonnygoldstein/4569092576/sizes/z/in/photostream/ View on Boundless.comCC BY http://www.flickr.com/photos/jonnygoldstein/4569092576/sizes/z/in/photostream/View on Boundless.com Integrated Marketing Communications

12. Measuring Success Of Marketing Efforts It is important for marketing managers to constantly evaluate the performance of their marketing efforts. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "All sizes | How Social Are Your Press Releases - 11-2011 | Flickr - Photo Sharing!." CC BY-SA http://www.flickr.com/photos/prnewswireglobal/6330943490/sizes/z/in/photostream/ View on Boundless.comCC BY-SA http://www.flickr.com/photos/prnewswireglobal/6330943490/sizes/z/in/photostream/View on Boundless.com Integrated Marketing Communications

13. Free to share, print, make copies and changes. Get yours at www.boundless.com Integrated Marketing Communications Which of the following is NOT a common goal of integrated marketing communications campaigns? A) To increase consumer or business demand for a product category. B) To build customer traffic to physical stores, websites or other marketing channels. C) To present the brand's image and core message using various tones and styles. D) To change or influence customer beliefs or attitudes

14. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Integrated Marketing Communications Which of the following is NOT a common goal of integrated marketing communications campaigns? A) To increase consumer or business demand for a product category. B) To build customer traffic to physical stores, websites or other marketing channels. C) To present the brand's image and core message using various tones and styles. D) To change or influence customer beliefs or attitudes

15. Free to share, print, make copies and changes. Get yours at www.boundless.com Integrated Marketing Communications The essential purposes of budgeting for marketing activities include all of the following EXCEPT A) To motivate managers to strive to achieve budget goals. B) To evaluate the performance of managers. C) To evaluate company risks and opportunities. D) To provide visibility into the company's performance.

16. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Integrated Marketing Communications The essential purposes of budgeting for marketing activities include all of the following EXCEPT A) To motivate managers to strive to achieve budget goals. B) To evaluate the performance of managers. C) To evaluate company risks and opportunities. D) To provide visibility into the company's performance.

17. Free to share, print, make copies and changes. Get yours at www.boundless.com Integrated Marketing Communications A marketing director assembling an annual budget considers the amount of money spent on product design and packaging during the previous year. Which of the following IMC components is a determinant in the annual budget? A) Corporate culture B) Promotional tools C) Communications tools D) Consumer experience

18. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Integrated Marketing Communications A marketing director assembling an annual budget considers the amount of money spent on product design and packaging during the previous year. Which of the following IMC components is a determinant in the annual budget? A) Corporate culture B) Promotional tools C) Communications tools D) Consumer experience

19. Free to share, print, make copies and changes. Get yours at www.boundless.com Integrated Marketing Communications A performance assessment that tracks key ratios including gross contribution to net profit, gross profit to return on investment, and net contribution to profit on sales is called a A) financial analysis. B) sales analysis. C) market share analysis. D) expense analysis.

20. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Integrated Marketing Communications A performance assessment that tracks key ratios including gross contribution to net profit, gross profit to return on investment, and net contribution to profit on sales is called a A) financial analysis. B) sales analysis. C) market share analysis. D) expense analysis.

21. Free to share, print, make copies and changes. Get yours at www.boundless.com Integrated Marketing Communications Which of the following best describes why the Internet has increased the role of word-of-mouth in integrated marketing communications? A) The Internet facilitates one-way broadcasting to consumers. B) The Internet allows marketers to identify the right touch points to reach consumers. C) The Internet allows 24/7 access to goods and services. D) The Internet facilitates a "sharing" culture based on consumer connections.

22. Free to share, print, make copies and changes. Get yours at www.boundless.comwww.boundless.com Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/CC BY-SA 3.0http://www.boundless.com/ Integrated Marketing Communications Which of the following best describes why the Internet has increased the role of word-of-mouth in integrated marketing communications? A) The Internet facilitates one-way broadcasting to consumers. B) The Internet allows marketers to identify the right touch points to reach consumers. C) The Internet allows 24/7 access to goods and services. D) The Internet facilitates a "sharing" culture based on consumer connections.

23. Attribution Wikipedia. "Integrated marketing communications." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Integrated_marketing_communicationsCC BY-SA 3.0 http://en.wikipedia.org/wiki/Integrated_marketing_communications Wikipedia. "Marketing plan." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Marketing_planCC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_plan Wiktionary. "fragmentation." CC BY-SA 3.0 http://en.wiktionary.org/wiki/fragmentationCC BY-SA 3.0http://en.wiktionary.org/wiki/fragmentation Wiktionary. "integrated." CC BY-SA 3.0 http://en.wiktionary.org/wiki/integratedCC BY-SA 3.0http://en.wiktionary.org/wiki/integrated Jay Collier. "Integrated planning | JayCollier.net." CC BY-SA http://jaycollier.net/presentations/notes/integrated- marketing/integrated-planning/CC BY-SAhttp://jaycollier.net/presentations/notes/integrated- marketing/integrated-planning/ Wiktionary. "brand." CC BY-SA 3.0 http://en.wiktionary.org/wiki/brandCC BY-SA 3.0http://en.wiktionary.org/wiki/brand Wikipedia. "Budget." CC BY-SA 3.0 http://en.wikipedia.org/wiki/BudgetCC BY-SA 3.0http://en.wikipedia.org/wiki/Budget Wikipedia. "Integrated marketing communications." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Integrated_marketing_communicationsCC BY-SA 3.0 http://en.wikipedia.org/wiki/Integrated_marketing_communications Wikipedia. "Marketing plan." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Marketing_planCC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_plan Wikipedia. "segment share." CC BY-SA 3.0 http://en.wikipedia.org/wiki/segment%20shareCC BY-SA 3.0http://en.wikipedia.org/wiki/segment%20share Wikipedia. "relative share." CC BY-SA 3.0 http://en.wikipedia.org/wiki/relative%20shareCC BY-SA 3.0http://en.wikipedia.org/wiki/relative%20share Wikipedia. "Integrated marketing communications." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Integrated_marketing_communicationsCC BY-SA 3.0 http://en.wikipedia.org/wiki/Integrated_marketing_communications Wikipedia. "Regression analysis." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Regression%20analysisCC BY-SA 3.0http://en.wikipedia.org/wiki/Regression%20analysis Free to share, print, make copies and changes. Get yours at www.boundless.com Integrated Marketing Communications