1. D IGITAL C INEMA B USINESS P ROPOSAL @ LODHA BOULEVARD By CINE STAR PLEX

2. W HY A C INEMA T HEATRE ? Since introduction of the Lodha Boulevard mall early 2013, there has been a feeling of requirement of “cinema “ facility in the cluster.This proposal has been brought forward to provide a community service which will contribute to the local entertainment center. Community Need Without a cinema serving the local population, local people currently need to travel to Koram, Big Bazaar (Cinema star) of Eternity Mall Cinemax) to watch the latest movies. A digital cinema facility is also likely to generate added value for local restaurants and fast food outlets, both prior to and after each performance. Business Need If an average attendances achieve around 100-125 per show, the capital outlay would be paid back within 3-4 years. Thereafter, the added value of the Cinemaplex would ensure the Theatre generates an operating profit.

3. W HY CSP? ( CINE STAR PLEX)  Pay Less Expect More  Ticketing prices will be less compared to the surrounding Cinema Operators  Premium comfort while projecting one dedicated theatre for luxury comfort  Online ticketing,Kiosk booking  Annual Membership subscription  F&B order while watching  Cine Kids  3Cs ( Cine Child Care), we plan to offer Kids care while parents can enjoy movies  No royalty charges  “Big names charges fames” and hence tickets prices, we don’t  Pay Less Expect More  Ticketing prices will be less compared to the surrounding Cinema Operators  Premium comfort while projecting one dedicated theatre for luxury comfort  Online ticketing,Kiosk booking  Annual Membership subscription  F&B order while watching  Cine Kids  3Cs ( Cine Child Care), we plan to offer Kids care while parents can enjoy movies  No royalty charges  “Big names charges fames” and hence tickets prices, we don’t

4. V ALUE B ASED A PPROACH  Lease Model-Option  Long Time Lease Model – 9 years lease period  Looking for around Rs.68 per Sq ft(Carpet) outgo for the 1st year  By incremental of 10% in 3 years  Additional Rs.50,000 indirect revenue expected per month from patron parking  Looking for 5 months for overall infrastructure setup as a lease free option and 1 month production free  Infrastructure support from Boulevard Management in terms of Civil support, cooling facility, Parking, Banner placements and promotional activities  Lease Model-Option  Long Time Lease Model – 9 years lease period  Looking for around Rs.68 per Sq ft(Carpet) outgo for the 1st year  By incremental of 10% in 3 years  Additional Rs.50,000 indirect revenue expected per month from patron parking  Looking for 5 months for overall infrastructure setup as a lease free option and 1 month production free  Infrastructure support from Boulevard Management in terms of Civil support, cooling facility, Parking, Banner placements and promotional activities

5. W IN TOGETHER  Cinema Business will help to improve the Footfall  By increasing the attendees, this open up new opportunities for premises shops sales ( the shops like food, galleries and children play area etc.)  This will definitely increase saleable/rental potential for the overall mall.  Cinema Business will help to improve the Footfall  By increasing the attendees, this open up new opportunities for premises shops sales ( the shops like food, galleries and children play area etc.)  This will definitely increase saleable/rental potential for the overall mall.

6. G ET PLACEMENT  Ticketing  Kiosk  Online booking  Mobile booking  Visual representation of the seats arrangement and availability  F&B services at your seat  Atleast Two/Three categories for seating,”Gold and Executive”  “Value for Money” yet Luxury in Comfort  Ticketing  Kiosk  Online booking  Mobile booking  Visual representation of the seats arrangement and availability  F&B services at your seat  Atleast Two/Three categories for seating,”Gold and Executive”  “Value for Money” yet Luxury in Comfort

7. T HEATRE LAYOUT

8. We look forward for your favorable response in creating A WINNING PARTNERSHIP Contact us Email: apjbh@googlegroups.com Mobile: Paras Kothari- 09820804955,