1. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Cars Ideas and tips Comparing/ evaluating Purchase decision Print magazines 171514 % Magazine website 544 % Blogs 122 % Newspapers 151312 % Newspaper website 322 % Television 543 % Radio 111 % n= 5015, est. 4 461 000

2. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Style and fashion Ideas and tips Comparing/ evaluating Purchase decision Print magazines 311915 % Magazine website 633 % Blogs 855 % Newspapers 1089 % Newspaper website 211 % Television 1054 % Radio 111 % n= 5015, est. 4 461 000

3. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Travelling Ideas and tips Comparing/ evaluating Purchase decision Print magazines 251815 % Magazine website 643 % Blogs 755 % Newspapers 131110 % Newspaper website 422 % Television 1064 % Radio 211 % n= 5015, est. 4 461 000

4. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Health and well-being Ideas and tips Comparing/ evaluating Purchase decision Print magazines 261714 % Magazine website 532 % Blogs 644 % Newspapers 1198 % Newspaper website 211 % Television 954 % Radio 211 % n= 5015, est. 4 461 000

5. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Food and cooking Ideas and tips Comparing/ evaluating Purchase decision Print magazines 372319 % Magazine website 1255 % Blogs 1277 % Newspapers 201315 % Newspaper website 522 % Television 1896 % Radio 211 % n= 5015, est. 4 461 000

6. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Cosmetics and cosmetic brands Ideas and tips Comparing/ evaluating Purchase decision Print magazines 191513 % Magazine website 433 % Blogs 656 % Newspapers 657 % Newspaper website 111 % Television 744 % Radio 111 % n= 5015, est. 4 461 000

7. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Furniture and decorating Ideas and tips Comparing/ evaluating Purchase decision Print magazines 331914 % Magazine website 543 % Blogs 644 % Newspapers 1311 % Newspaper website 211 % Television 1054 % Radio 011 % n= 5015, est. 4 461 000

8. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Building and renovating Ideas and tips Comparing/ evaluating Purchase decision Print magazines 281915 % Magazine website 543 % Blogs 423 % Newspapers 1210 % Newspaper website 212 % Television 1054 % Radio 111 % n= 5015, est. 4 461 000

9. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Gardening Ideas and tips Comparing/ evaluating Purchase decision Print magazines 322016 % Magazine website 533 % Blogs 423 % Newspapers 1198 % Newspaper website 211 % Television 1165 % Radio 111 % n= 5015, est. 4 461 000

10. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Home entertainment electronics and information technology Ideas and tips Comparing/ evaluating Purchase decision Print magazines 211714 % Magazine website 754 % Blogs 434 % Newspapers 1110 % Newspaper website 322 % Television 754 % Radio 111 % n= 5015, est. 4 461 000

11. © TNS Source: NRS MG + total Spring 2015 Use of information sources during the purchase process – Saving and investing money Ideas and tips Comparing/ evaluating Purchase decision Print magazines 171311 % Magazine website 432 % Blogs 222 % Newspapers 1398 % Newspaper website 322 % Television 433 % Radio 211 % n= 5015, est. 4 461 000