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Oshkosh Chamber Tom Grogan Strategic Planning Committee March 10 2008 Committee Brainstorming.

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Presentation on theme: "Oshkosh Chamber Tom Grogan Strategic Planning Committee March 10 2008 Committee Brainstorming."— Presentation transcript:

1 Oshkosh Chamber Tom Grogan Strategic Planning Committee March 10 2008 Committee Brainstorming

2 Membership Survey Oshkosh Chamber of Commerce Collected - February 6 to March 10, 2008 Tom Grogan Center for Community Partnerships

3 Oshkosh Chamber of Commerce Strategic Plan & 2008 Program of Work Vision Statement The Oshkosh Chamber of Commerce is the foremost voice for the business community. As the area’s leading business association, we actively engage our members and community to be the driving force for community progress. We are an indispensable resource and serve as the community’s business advocate. We collaborate regionally to promote growth in Oshkosh and Northeast Wisconsin, while adhering to the highest standards of professional excellence and integrity. Mission Statement The Oshkosh Chamber of Commerce exists to provide leadership and to serve and represent our members so their businesses and our community will prosper.

4 Over the next years, the Oshkosh Chamber of Commerce will meet members’ needs and enhance economic development of the Oshkosh area by focusing on three strategies: (1) Economic Opportunities through Serving, (2) Prosperity through Advocacy, and (3) Leadership and Impact.

5 (1) First Strategy - Economic Opportunities through Serving The Oshkosh Chamber of Commerce enhances and leverages the talents and resources of its members to improve economic opportunities. While maintaining and enhancing what currently exists, we will emphasize an entrepreneurial environment. For the Chamber and its member businesses, the network of members is more than just a product of the association’s efforts. This Network is the association. Learning, information exchange, professional image, personal opportunity and even product offerings are all launched from the existence of the Chamber. Therefore, the Chamber’s first strategy must be to create economic opportunities through serving our membership.

6 (2) Second Strategy - Prosperity through Advocacy The Oshkosh Chamber of Commerce is an advocate for its broad and diverse member businesses, while creating a climate for growth and success. We help build a stronger community by staying focused and involved in the top business, civic and social priorities. We will be recognized as the leader for business advocacy through representing business and community interests by advancing a pro-business public policy agenda and by involvement in major projects and initiatives. The Chamber will continue the process of leadership development and will reassert its involvement in developing and identifying pro-business candidates for elected office.

7 (3) Third Strategy - Leadership and Impact The Oshkosh Chamber of Commerce provides unique opportunities for individuals and businesses to make a difference by connecting them to important community issues. We will promote collaboration on local and regional issues and programs. We will continue to advance regional partnership through the Northeast Wisconsin Chambers Coalition and the New North. The Chamber will create a Business Agenda for Community Prosperity.

8 Satisfied With Chamber? 34 22.8% 76 51.0% 26 17.4% 9 6.0% 4 2.7% Very Satisfied SatisfiedNeither Satisfied nor Dissatisfied DissatisfiedVery Dissatisfied N = 149 Skipped Question = 26 74%9%

9 Comments Relating to Satisfaction Benefits of membership not always clear or felt Provide more help to small business Improve political effectiveness Goals vague – saving downtown Good leadership More cheerleading for Oshkosh Lack of follow-through Organization may not represent community interests Chamber does an excellent job Benefits of membership unclear Appreciate support for Education in Leadership luncheons

10 Most Important - Draft Governmental Affairs – Legislative Alerts Business After Hours – Networking Opportunities Economic Development Health Insurance Leadership Development Committee Brainstorming

11 Least Important - Draft Group Discounts Business Expo International Trade Workforce Development OAEDC Committee Brainstorming

12 Ever Recommend Membership? Yes – Frequently – 23 (13.2%) Yes – Occasionally – 45 (25.9%) Yes – One or two times – 52 (29.9%) No – 50 (28.7%) Does not apply – 4 (2.3%) N = 175 (1 did not respond) Yes 69%

13 Rationale for Recommendation to Others Networking opportunities Business After Hours Group Buying Programs Health Insurance Community Cohesion Business Promotion Educational Programs Community Involvement To provide support and assistance to start-ups Builds community connections Business voice for community issues

14 Reasons for Not Recommending Chamber Opportunity hasn’t arisen No reason – haven’t thought about it Most contacts are already members Chamber membership didn’t or hasn’t return value for me Chamber not responsive to input Don’t know benefits Chamber seems to support large business Membership is expensive

15 Prioritization of Programs/Services 1.Business & Industrial Expansion 2.Economic Development 3.Governmental Affairs 4.Leadership Training 5.Downtown Development 5.Political Education 7.Health Care 8.Career Education / Vocational Training 9.Land Use – Planning & Zoning 10.Environmental Quality 11.Seminars Workshops & Training High PriorityMedium Priority Committee Brainstorming

16 Prioritization of Programs/Services 12.Small Business 13.Member Services 14.Energy 15.Transportation 16.Research 17.International Trade 18.Cultural Resources Lower PriorityLowest Priority Comments Transportation Issues are Important – Pedestrian & Bicycle Expand Leadership Oshkosh? Improve Relations with City Council Committee Brainstorming

17 Relative Satisfaction by Program/Service N = 145; Skipped question = 30 Very Satisfied SatisfiedNeutralDissatisfiedVery Dissatisfied N/A Business After Hours 39 – 27%66 – 45%181020 – 14% Seminars22 – 15%67 – 46%213027 – 19% Fluorescent Tube Recycling 824190086 – 59% Office Supply Rebate 412220099 – 68% NTD Local LD Phone 1019214380 – 55% Group Health Ins. 713225386 – 59% Business Insurance 552421102 – 70% Cellcom Plan 262800102 – 70% NationJob45290296 – 66% 105 -72% 89 - 61% 37 total respondents – 26% of total 51 total respondents – 35% of total 38 total respondents – 26% of total 57 total respondents – 39% of total 40 total respondents – 28% of total 36 total respondents – 25% of total 50 total respondents – 34% of total ~12-20%

18 Key Points 1.Members responding neutral reasonably constant (12-20%) 2.Business After Hours – very satisfying 3.Seminars – very satisfying 4.Participation levels for other programs drop 55- 70% not responding 5.Two areas of concern – dissatisfaction – NTD Phone and Health Insurance

19 Program Comments Ensure adequate parking at events Some benefit plans are unclear Needs of large business typically not addressed through Chamber membership Health insurance plan poses problems for many More help for small businesses Economic summit was excellent – more programs like this Seminar program for sales Support for education is crucial More attention to downtown, culture, career education

20 More comments - Programs Ninth Avenue development opportunities Must change the perceptions of outsiders about what Oshkosh is Revisit major plans on an annual basis There are major differences of opinion (priority) regarding downtown development efforts Oshkosh needs an identity Tourism potential needs to be tapped Community mindset must change to promote growth Limited cultural opportunities Riverfront condos Grocery store downtown

21 Relative Priority Levels – 10-point scale 1.Business Development – 8.42 pts. 2.Economic Development – 8.35 pts. 3.Community Marketing / Promotion – 7.63 pts. 4.Small Business Initiatives – 7.36 pts. 5.Networking Opportunities – 7.31 pts. 6.Workforce Development / Recruitment – 6.85 pts. 7.Downtown Development – 6.63 pts. 8.Regional Collaboration – 6.42 pts. 9.Leadership Training – 6.25 pts. 10.Career Education / Vocational Training – 6.24 pts. 11.Land Use – Planning / Zoning – 5.99 pts. 12.Health Care – 5.96 pts. 13.Governmental Affairs – 5.86 pts. 14.Environmental Quality – 5.64 pts. 15.Cultural Resources – 5.36 pts. 16.Political Education / Motivation – 4.97 pts. 17.International Trade – 4.85 pts.

22 Comments Re Priorities Political education must have broader-base discussion Health care costs must be reduced – avoid duplication (2 hospitals) Regional collaboration isn’t worth it Give higher priority to workforce development Business recruitment, development and retention can be more programmatic Need someone to help identify candidates Oshkosh can become a destination city Need to figure out how to improve downtown and pedestrian-scale activities

23 Must Do - Draft Community Image – Pride – Leadership Governmental Affairs – Politics Economic Development Downtown Redevelopment Committee Brainstorming

24 Consider Stopping - Draft Business Expo Mayor’s Breakfast Extent of Involvement in Oshkosh Area School District Waterfest Committee Brainstorming

25 Do Differently - Draft Community – Education and Leadership Show Value of Membership in Chamber Differentiate Oshkosh as a Community Review Leadership Oshkosh – Is the program producing political/community leaders? Committee Brainstorming

26 Actions – Economic Development - Draft Combine Efforts – Improve Collaboration Recruit new manufacturers and businesses Improve Community Image Committee Brainstorming

27 Actions – Workforce - Draft Improve job quality Recruit and retain workers Expanded efforts to link business with education Committee Brainstorming

28 Action – Programs and Services - Draft Educational partnerships Program development Committee Brainstorming

29 Action – Leadership - Draft Political and governmental affairs Leadership development Improve communication with Leadership Oshkosh graduates Committee Brainstorming

30 Action – Regional Collaboration - Draft First, get our own house in order Be selective with commitments Committee Brainstorming

31 High Value Programs – What’s Needed Business Promotion efforts – need referrals Follow-through on benefits/services Networking / advertising Legal updates Focus on economic development Educational Seminars – more focus on leadership training Reduce health care costs Need better insurance plan – improve membership discount programs Salary surveys – also include nonprofit sector Attract more tourists – work better with EAA Continue/expand networking opportunities Business recruitment Economic development

32 Recommendations More visibility/marketing Small business focus Showcase member businesses Expand Leadership Oshkosh regionally Need infusion of new people/ideas – see what is working in the region Return calls Revamp Business After Hours Turnover in Chamber staff Better promotion of Chamber success stories Expand off-hour opportunities for members Collaboration – regional governments

33 IMMEDIATE ACTIONS - Draft by September 30, 2008 Strategic Plan Building Issues Collaboration on Economic Development Municipal Affairs – city council and city mgr. recruitment Downtown Oshkosh Committee Brainstorming

34 SHORT-RUN PRIORITIES - Draft by March 31, 2009 Candidates Leadership Hotels and Convention Riverfront Development Strategic Planning Demonstrate Value of Chamber Membership Regional Leadership role Committee Brainstorming

35 LONGER-TERM - Draft by September 30, 2009 Community Image Downtown revitalization Convention Center Forums Responsive to Member Needs Continue to examine all programs and services provided to members Committee Brainstorming

36 SOMETIME - Draft 3-5 Years Out Develop Oshkosh as water-based tourist destination New Chamber Building Development of Highway 21 and 41 corridor Strengthen Convention relationships Integrate university students into community and into Chamber board Committee Brainstorming


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