1. AAPG /HGS MEMBERSHIP EXPERIMENT AAPG ANNUAL CONVENTION 2006 Andrea Reynolds

2. Overview  Purpose of the Houston Membership Experiment  Input Data & Database Comparison Process  Company Results & Statistics  Observations & Learnings  Forward Plan  Questions?

3. Why carry out a membership experiment? 1)To compare how many Houston area geologists are members of AAPG & HGS, AAPG only & HGS only 2)To facilitate AAPG age-targeted membership initiative 3) To understand why HGS members may NOT be AAPG members & why AAPG members are not HGS members 4) To allow us to track membership trends 5) Last, but not least – How to better attract new members to AAPG & HGS by leveraging each other’s membership base

4. Input Data This work is based on a query of the AAPG & HGS databases from end-August 2005  The AAPG membership database in this experiment includes ONLY those who are recorded as living in the Greater Houston area  The HGS membership database includes ALL HGS members, including those that live outside the greater Houston area  This was necessary due to the immense size of the AAPG members database

5. Database Comparison Process (Simplified) 1) Get both databases in the same format (Last name, First name, company, phone #, etc) 2) Add columns to designate AAPG members and HGS members 3) Sort by Name 4) Make a Match - Manually compare 12,000+ lines in the master spreadsheet for same names, duplicate companies/emails/ phone #, etc 5) Break out members by company 6) Interpret the data & break out trends in membership

6. Database Comparison The merge created an Excel spreadsheet with 15,710 lines15,710 lines …..not a quick, easy task!

7. Split out members by Company AGIP-ENIExxonMobilShell Amerada HessHunt PetroleumTotal AnadarkoKerr-McGeeUnocal ApacheMarathon OilBaker BHPNewfieldCGG bpNobleFugro Burlington ResourcesOxyHalliburton ChevronParadigmIHS Energy ConocoPhillipsPioneerPGS DevonPogoSchlumberger DominionRepsolTGS-NOPEC El PasoSamsonVeritas 27 Exploration/Production Companies 9 Service Companies/Vendors

8. Example of a company page (Both AAPG + HGS) Key: BLUE text = AAPG member BLACK text = HGS member YELLOW shading = MATCH (AAPG + HGS) PINK shading = Probable match (AAPG + HGS) No shading = Records are not up-to-date

9. Example of a company (AAPG only + HGS only)

10. General Statistics

11. E&P Statistics

12. Vendor Statistics

13. All 36 Companies

14. Observations – E&P Company trend Observation # 1: The E&P employees are split in thirds when it comes to membership HGS only AAPG only AAPG + HGS

15. Observations – Vendor/Service trend HGS only AAPG only AAPG + HGS Observation # 2: Most Houston service employees are HGS members

16. Observations – All Company Data (E&P + Vendor) Observation # 3: In the Houston area, more members belong to HGS only HGS only AAPG only AAPG + HGS

17. Company Statistics

18. Learnings There are many records that are not up to date! Members do NOT update profile after changing:  Companies  Addresses – when moving to a new city/state  Phone numbers  Name (due to marriage, divorce)  Email addresses (after corporate merger, etc) Therefore, it is sometimes quite difficult to match members – especially with common given names and surnames.

19. How can we use this to our benefit? We have access to a VERY powerful source of information!  Opportunity for greater synergy between national & local organizations/societies  Large potential as a recruitment tool - who are we missing and why?  Trend data is very important – what does it mean?  Delinquent members – can we understand why they left? Did they stay national/local? Can we get them back?

20. (Inter)National & Local Synergy AAPG Benefits HGS Benefits Shared Monthly Technical Lunch & Dinner Meetings Special Interest Groups Community Outreach Social & Sporting Events Annual Meetings & Int’l Conventions Divisions – EMD, DPA, DEG Larger sphere for networking Wide breadth of courses +……. Collaborate & leverage strengths HGS Bulletin & websiteDatapages, Bulletin, Explorer

21. Unrealized Potential What can make this even more successful?  Members need encouragement to stay current & update their own records online  Companies can benefit – and can be used to recruit  Replication of this “experiment” in other regions  Age-targeted marketing – available for AAPG members, but not for HGS members (HGS does not collect demographics)

22. Forward Plan How are we going to use all this information?  Recruiting “agents” have been identified within each company  The agent compares our list to active employees  AAPG & HGS provide recruiting materials  Agents distribute within the members – first to “AAPG/HGS only” members; then to non-members GOAL: to attract new members (who have only been local/nat’l) and grow both organizations’ membership bases

23. In Conclusion The AAPG/HGS Membership experiment has been eye-opening  We have seen interesting trends & statistics  “Agents” are currently at work in Houston  We recommend that AAPG replicate this in other areas  We will fully document the process – it would be ideal to automate the data-crunching to cut down on time  We see this as a success and look forward to final results

24. Thank you for your time & attention Got Questions?????