1. ADOBE VISUAL COMMUNICATION USING PHOTOSHOP CS5
Domain 1 Review: Setting Project Requirements
Domain 2: Identifying Design Elements When Preparing Images

2. Domain 1.0 Setting Project Requirements
Objectives
1.1 Identify the purpose, audience and audience needs for preparing image(s)
1.2 Demonstrate knowledge of standard copyright rules for images and image use
1.3 Demonstrate knowledge of project management tasks and responsibilities
1.4 Communicate with others (such as peers and clients) about design plans

3. Domain 1 Vocabulary: Key Words
Lesson Vocabulary (Know these terms):
Target Audience
Copyrighted
Intellectual property
Project Scope
Mockup
Copyright
Comp
Derivative work
Deliverables
Publication
Design Comp
Fair Use Doctrine
Scope Creep

4. Assignment ACA Text Photoshop Domain 1
Reading / Notes: pages PS4 – PS6
Reading / Notes: pages PS11 – PS13

5. Domain 1 Review Target Audience and Copyright
Objective Identify the purpose, audience and audience needs for preparing image(s)
Target Audience
Objective Demonstrate knowledge of standard copyright rules for images and image use
Intellectual Property
Copyright
Derivative Work
Publication
The Fair Use Doctrine

6. Domain 1 Review Project Management
Objective Demonstrate knowledge of project management tasks and responsibilities
Stage 1 – Planning and Analysis (Creating an outline): Identify demographics
- Identify elements of the project (called deliverables)
Stage 2 – Scheduling: Due dates
Stage 3 – Building: Design comp or sketch
Stage 4 – Review and Evaluation: Making sure the
project stays on course with the project
outline
Stage 5 – Implementing or Publishing: Presenting the final project in it’s correct medium

7. Stage 1 – Planning and Analysis Objective 1
Stage 1 – Planning and Analysis Objective 1.1 Identify the Purpose, Audience and Audience Needs
It is important to determine the target audience; who will your design be marketed to: adults, children, seniors, pet owners, etc.
Characteristics of the audience to consider include age, occupation, gender, education, residence, ethnicity, and computer literacy competencies. (Demographics)
Consider the purpose of the graphic or web site when determining the content and design. 7 7

8. Stage 2 – Scheduling Due Dates
Once you know what the deliverables are and when the project is due, you can work with your design team to set up a schedule.
The Design Process includes:
Starting With An Idea
Making A Mock-Up (Comp)
Gathering and Assembling Content
Fine-Tuning

9. Stage 2 – Scheduling Due Dates
If you are working with a team, when are initial ideas due?
Once a design is decided on, when will the first comp be finished?
What is the deadline for gathering and assembling content?
After completing all of these steps, it’s time to fine tune. Go over everything and make sure the assignment has stayed on track.

10. Stage 3 – Building Design Comp Start With An Idea
A design starts with a vision or idea, either your own or one given to by a client.
Sometimes the idea is perfectly realized in your mind and it is simply a matter of putting it into a tangible form.
Other times, the idea needs to be developed as you progress through the design process.
Either way, you have to start with an idea.

11. Stage 3 – Building Design Comp Make A Mock-Up
Have you ever made a collage?
Usually, before you glue everything down, you arrange the items on the poster board to help you visualize what the final product will look like.
At this point, nothing is finalized, but you thoughtfully consider ideas for how something will look best.

12. Stage 3 – Building Design Comp Gather Content
The mock-up gives you a better idea of what kind of content you need for the final design.
Gathering content for your layout can be the most time-consuming and challenging part of the process.
You may need to create content – images and copy – yourself, or procure the content from other sources, such as your client or an outside source.

13. Stage 3 – Building Design Comp Copyrights
At this point, you must consider copyright issues.
If you create your own content or use copyright-free material do not worry about the permission process.
To use other’s material, you need permission, unless your final product falls under the Fair Use Law.

14. Stage 4 – Review and Evaluation (Review Deliverables)
Another aspect of content gathering is getting the content into the right format for your use.
For example, if Photoshop is to be used, be sure the content can be imported into the program.
The same would need to be considered for any other software being utilized for project creation.

15. Stage 5 – Implementing or Publishing Assemble Content
There are two parts to integrating content into your final layout design:
Properly importing content into your layout program (Photoshop, Illustrator, InDesign),
and, accurately positioning content into the intended composition using placement and organization tools.

16. Stage 5 – Implementing or Publishing: Fine Tune
This is where you fix the details of your image or layout, including adjusting colors, aligning items, and formatting text (line and character spacing).
You want your document to look as perfect as possible. At this time, you also prepare your work for its intended output, such as choosing the proper color mode and settings for either screen or print.

17. Review: Project Management (These steps will be on the certification exam.)
Stage 1 – Planning and Analysis
Creating an outline
Identify deliverables
Stage 2 – Scheduling
Deadlines are set
Stage 3 – Building
Design comp, sketch, rough draft
Copyright concerns
Stage 4 – Review and Evaluation
Are deadlines being met?
Are deliverables correct (i.e. format, scale, requested elements, color psychology)?
Stage 5 – Implementing or Publishing
The finished product, presented to the client in it’s correct medium

18. Review: Communication
Objective Communicate with others (such as peers and clients) about design plans
Project Manager – oversees project, makes sure deadlines are met, tries to foresee potential problems, for instance:
Client is displeased or their review and feedback are slow
Project requirements change after the project has started
Poor communication between team members
Poor communication with client
Poor work quality from team members
Scope Creep – changes in the project as the project is being constructed, usually in the latter stages

19. DOMAIN 2: Identifying Design Elements When Preparing Images
Objectives
2.1 Demonstrate knowledge of image resolution, image size and image file format for web, video and print
2.2 Demonstrate knowledge of design principles, elements and image composition
2.3 Demonstrate knowledge of typography
2.4 Demonstrate knowledge of color correction using PS CS5
2.5 Demonstrate knowledge of image-generating devices, their resulting image types and how to access resulting images in Photoshop
2.6 Understand key terminology of digital images

20. Domain 2 Vocabulary: Key Words
Lesson Vocabulary (Know these terms):
Pixel
Field of View
Resolution
Foreground
Downsampled
Background
Upsampling
Visual hierarchy
Interpolation
Typography
Cropping
Readability
Dot per inch (dpi)
RGB
Screen Frequency
CMYK
Screen Ruling
Gamut
Line Screen Frequency
High Dynamic Range
Lines per inch (lpi)
Camera Raw
Document size
Bitmap
Image composition
Raster image
Aspect ratio
Vector

21. Assignment ACA Text Photoshop Domain 2
Reading / Notes: pgs PS16 – 19, PS21 – PS24, PS
(Know File Formats, pg. 18)
(Know Design Principles, pg )
Exercise: Step-by-Step 2.1 and 2.2 – Cropping
(CVH-ROP Server > 2014 – 2015 > Multimedia CS – 2015 > ACA Data Files > Photoshop > Domain 2 > Pond)
Pages PS19 – PS21, continuation PS25 – 26

22. Objective 2.1: Demonstrate knowledge of images resolution, image size and image file format for web, video and print Resolution is measured in pixels per inch.

23. What is it called when the number of pixels is decreased and image data is removed?
Downsampling

24. Increasing the number of pixels in an image is referred to as …
Upsampling
Upsampling usually results in inferior image quality because of the loss of detail.

25. What does cropping allow you to do?
Remove unwanted pixels
Remove the outside portion of an image to correct its focus
Both A and B
Resample an image (by default)
All of the above

26. Objective 2.1: Demonstrate knowledge of images resolution image size and image file format for web, video and print File Formats: What you should know
PSD (.psd)
Resolution dependent
GIF (.gif)
Used for digital images
Colors: Millions
JPEG or JPG (.jpg)
Photoshop format
PNG (.png)
Used for Web, Bitmap image
256 colors
Bitmap (.bmp)
Fully editable, Used for Web

27. Printer resolution is measured in dpi (dots per inch)
Objective 2.1: Demonstrate knowledge of images resolution, image size and image file format for web, video and print Printer Resolution
Printer resolution is measured in dpi (dots per inch)
The more dots, the higher the resolution
The actual number of printer dots is referred to as screen frequency, screen ruling or line screen frequency
Document Size: stated in inches (width and height) and pixels (resolution)
Accessed by Image > Image Size

28. Objective 2.2: Demonstrate Knowledge of Design Principles, Elements and Image Composition
Line: the basic component of a shape, directs the eye
Shape (Form): a line that defines or implies a boundary
Texture: a fill used in shapes to imply what an object may feel like
Emphasis – making a specific element stand out
Symmetry – even distribution of the text and graphics around a center point (radial balance)

29. Objective 2.2: Demonstrate Knowledge of Design Principles, Elements and Image Composition
Contrast – separates elements by comparing differences
Movement (Rhythm) – directs the eye in a certain direction
Color Theory – represents emotions
Rule of Thirds – theory that the most interesting components of a composition are off center
Balance – having a cohesive visual pattern

30. Objective 2.2: Demonstrate Knowledge of Design Principles, Elements and Image Composition
White Space – areas without graphics (margins, padding, line spacing)
Proximity – distance between text an graphics
Unity – wholeness, achieved by using the same color or different tints of a color
Alignment – spacing
Repetition – repeating an element to achieve visual consistency

31. Aspect Ratio – the relationship of an objects height to its width
Objective 2.2: Demonstrate Knowledge of Design Principles, Elements and Image Composition TERMS YOU SHOULD KNOW
Image Composition – the arrangement of the visual elements of your image to create a visually compelling design
Aspect Ratio – the relationship of an objects height to its width
Field of View – the area the makes up the picture
Foreground – the area that displays the subject of the composition
Background – the area behind the subject the provides context and depth or is used to help isolate the main object
Visual Hierarchy – technique used in graphic design to emphasize important elements and organize content in a logical manner

32. Assignment Reading / Notes: pages PS26 – 32
Review Questions: pages PS
Exercise: (CVH-ROP Server > 2014 – 2015 >
Multimedia CS – 2015 > ACA Data Files >
Photoshop > ?)
Crayons (Hue / Saturation Adjustments)
CS5 Chapter 3

33. Objective 2.3: Demonstrate knowledge of Typography
Typography – the selections made to design the text (font, style, color) and the placement of words (spacing)
Readability – the feeling that is conveyed by making typeface comfortable and easy to read; done by the use of casing, typefaces, alignment, spacing, proximity and styles

34. Objective 2.4: Demonstrate knowledge of Color Correction Using Photoshop CS5
Color Modes: RGB and CMYK
RGB (Red, Green, Blue) – used for screen display. RGB is the mode you should always work in. It produces a smaller file and is easier to store. You can change the mode when you are ready to publish, if needed.
CMYK (Cyan, Yellow, Magenta, Key (Black)) – used for print
Gamut – the display or print color limit of a piece of equipment
High Dynamic Range images (HDR) – allow a photographer to record a much larger range of tonal detail that can be captured in one photo

35. Objective 2.5: Demonstrate knowledge of Image-Generating Devices, Their Resulting Image Types and How to Access Resulting Images in Photoshop
Images may by imported into (opened in) Photoshop from a camera (digital or film), or from scanning
The Camera Raw format contain minimally processed data that is not ready to be used and still needs to be processed. It is an option on many digital cameras and some scanners. This format is analogous to negatives in film photography. Images in this format are sometimes referred to as digital negatives.
This format provides more control and flexibility when working with images in Photoshop however, these files are much larger than .jpg files

36. Objective 2.6: Understand Key Terminology of Digital Images
Bitmap vs Vector Graphics
Bitmap (Raster) images
Represented by pixels in a grid layout
Each pixel contains color information for the image
Resolution dependent – the larger the picture, the worse the quality
Vector images
Created mathematically by using points on a graph (X,Y coordinates)
Resolution independent – can be enlarged without changing the quality of the image
Vector images must be rasterized before they can be edited in Photoshop

37. DOMAIN 2: Identifying Design Elements When Preparing Images
Objectives Review
Demonstrate knowledge of image resolution, image size and image file format for web, video and print
Demonstrate knowledge of design principles, elements and image composition
Demonstrate knowledge of typography
Demonstrate knowledge of color correction using PS CS5
Demonstrate knowledge of image-generating devices, their resulting image types and how to access resulting images in Photoshop
Understand key terminology of digital images