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Market Driven Organization Customer Intimacy & Other Value Disciplines Contreras Oreisy Reyes Ninoska Shanker Aditya Salas Ana Lucia University of Bern.

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Presentation on theme: "Market Driven Organization Customer Intimacy & Other Value Disciplines Contreras Oreisy Reyes Ninoska Shanker Aditya Salas Ana Lucia University of Bern."— Presentation transcript:

1 Market Driven Organization Customer Intimacy & Other Value Disciplines Contreras Oreisy Reyes Ninoska Shanker Aditya Salas Ana Lucia University of Bern

2 15. November 2010 Customer Intimacy & Other Value Disciplines 2 Superior Customer Value Operational Excellence Product Leadership Customer Intimacy

3 15. November 2010 Customer Intimacy & Other Value Disciplines 3 Create a long term relationship of trust with customers Tailor the product Long term loyalty Empowering employee Descen- tralization of mkt operations Ability to differen- tiate customer quickly

4 Operational Excellence 15. November 2010 Customer Intimacy & Other Value Disciplines 4 To lead the industry in price and convenience Minimize costs Eliminate intermediate production steps Optimize processes Build to order

5 Product Leadership 15. November 2010 Customer Intimacy & Other Value Disciplines 5 Continuous development of state-of-the-art product + services Be innovative Embracing ideas from outside Avoid bureaucracy Posses an appropriate infrastructure + management system

6 Conclusion Becoming an industry leader requires a company to choose a value discipline that takes into account its capabilities and culture as well as competitors` strengths. At the same time they must continue to focus and drive that strategy relentlessly through the organization at all times. They should try not to lose sight of these values by reacting to market changes and competitive pressure. 15. November 2010 Customer Intimacy & Other Value Disciplines 6


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