Presentation on theme: "Market Driven Organization Customer Intimacy & Other Value Disciplines"— Presentation transcript:
1 Market Driven Organization Customer Intimacy & Other Value Disciplines Contreras OreisyReyes NinoskaShanker AdityaSalas Ana LuciaUniversity of Bern
2 Superior Customer Value Customer Intimacy & Other Value DisciplinesSuperior Customer ValueOperational ExcellenceProduct LeadershipCustomer Intimacy15. November 2010
3 Customer Intimacy Tailor the product Long term loyalty Customer Intimacy & Other Value DisciplinesCustomer IntimacyCreate a long term relationship of trust with customersTailor the productLong term loyaltyEmpowering employeeDescen-tralization of mkt operationsAbility to differen-tiate customer quickly15. November 2010
4 Operational Excellence Customer Intimacy & Other Value DisciplinesOperational ExcellenceTo lead the industry in price and convenienceMinimize costsEliminate intermediate production stepsOptimize processesBuild to order15. November 2010
5 Customer Intimacy & Other Value Disciplines Continuous development of state-of-the-art product + servicesBe innovativeEmbracing ideas from outsideAvoid bureaucracyPosses an appropriate infrastructure + management systemProduct Leadership15. November 2010
6 Customer Intimacy & Other Value Disciplines ConclusionBecoming an industry leader requires a company to choose a value discipline that takes into account its capabilities and culture as well as competitors` strengths. At the same time they must continue to focus and drive that strategy relentlessly through the organization at all times. They should try not to lose sight of these values by reacting to market changes and competitive pressure.15. November 2010
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