1. Year 10 Controlled Assessment
Lesson 1

2. Write your name Teacher Name GCSE Business Controlled Assessment
Folders
Write your name Teacher Name GCSE Business Controlled Assessment

3. Thinking of your chosen question:
Which enterprise skill has been most important for the entrepreneur you are investigating?
Which is the most appropriate method to increase revenue for the business you have chosen?
Which is the most important element of the marketing mix for the small business you have chosen? .

4. Homework Decided which question you will select Think about
Which business are you going to use?
How you will get the information, who will be your point of contact?
Your knowledge and understanding of the theory, do you have any weaknesses? How will you improve on these areas?
Ensure you keep a record to go in your folder and write down the time spent in your log

5. Controlled Assessment Research
You will have 6 hours to complete your research to answer the question
In these 6 hours you can:
Complete a Planning Sheet to see what you need to research
Carry out Primary Research
Carry out Secondary Research
Prepare your appendices

6. Controlled Assessment
Based on a topic area from Unit 1 theory
25% overall GCSE Business Studies grade
Coursework on question
Research is required
Beauchamps High School

7. Controlled Assessment Process
Chose a business to base the question on
Plan the research
Carry out the research
Write up – answer the question using the research
Beauchamps High School

8. How the Controlled Assessment Works

9. 5 mins Research Mark range awarded for research
Discuss what do you think you need to do to achieve full marks for your research? (do not write in booklet yet!)

10. Research Write these in your booklet: Range of sources
Primary (customers/owner)
Questionnaires
Surveys
Interviews
Secondary
Websites
data
Newspaper articles
Sort research into appendices
Research must show focus - needs to help answer the question
Keep a research log

11. Primary Research (Questionnaire) Example
Key Points:
Heading for appendix number
What the research is “Customer Questionnaire”
Blank copy of questionnaire and completed questionnaire

12. Secondary Research Example
Key Points:
Heading for appendix number
What the research is “Newspaper article”
Need website address as well if from a website

13. Presenting information/data
5 mins
Presenting information/data
Mark range awarded for present information/data
Discuss what do you think you need to do to achieve full marks for your present information/data? (do not write in booklet yet!)

14. Presenting Information/data
Write these in your booklet:
Introduction at start of coursework
Introduction to the topic
Introduction to the business in question
Conclusion at end of coursework
Has to answer the question
Write up (transcript) of interviews
Data in bar/pie charts
Use of quotes throughout written work
Quoting your research e.g. 67% of people from my questionnaire
Appendices

15. How to present your graphs
Key Points:
Heading for Appendix with number and information
Use bar charts with clear labelling
The printer is black and white so piecharts may not be clear

16. How to present your questionnaire data
Key Points:
Heading for Appendix with number and information
Write the question and the number of responses

17. How to present your interview transcript
Key Points:
Heading for appendix number
Type the question and then the response from the owner

18. 5 mins Analysis Mark range awarded for analysis
Discuss what do you think you need to do to achieve full marks for analysis? (do not write in booklet yet!)

19. Analysis Write these in your booklet: Introduction at start
Well constructed commentary
Use figures e.g. 75% of people said not most people said
Show you understand the data so explain what it means

20. How to present your analysis in your report
Key Points:
You must include percentages in your report
You need to refer to which appendix you have drawn on this information

21. Good Analysis
Interpret your evidence – explain how and why your evidence supports your point.
Be specific - avoid making sweeping generalisations or points that are difficult to support with specific evidence.

22. 5 mins Evaluation Mark range awarded for evaluation
Discuss what do you think you need to do to achieve full marks for evaluation? (do not write in booklet yet!)

23. Evaluation Write these in your booklet:
End your coursework with a conclusion
Make sure you answer your question in the conclusion
Make a judgement “I think that…”
Back up your judgement with the data/evidence