1. Kindle Fire “The Amazon Tablet” Andrew del Mundo MIS 304 September 27 th, 2011

2. Overview What is the Kindle Fire? How does it stack up against alternatives? What does the Kindle Fire mean to you?

3. What is the Kindle Fire? Unreleased, announcement expected tomorrow (09/28/11) Tablet Specifications ◦ 7” touch screen ◦ Dual-core processer ◦ Runs Android 2.1 with Amazon user interface ◦ Will look somewhat like the RIM Blackberry Playbook Amazon App Store and Amazon Prime

4. Comparison to Alternatives iPad 2 ◦ Lower price ◦ More portable Nook Color ◦ Better App Store ◦ Amazon Prime  Better media integration

5. What does this mean to the consumer? Not looking to compete with iPad or Nook Color Designed for media consumption Lower price points ◦ Sell at a loss ◦ Banking on strength of Amazon Kindle library and Amazon Prime Does more than the regular Kindle

6. Questions?

7. References http://www.zdnet.com/blog/perlow/the- android-alternative-amazons-kindle- tablet/18771?tag=content;feature-roto http://www.zdnet.com/blog/perlow/the- android-alternative-amazons-kindle- tablet/18771?tag=content;feature-roto http://www.zdnet.com/blog/mobile- news/kindle-tablet-is-coming-what-it-means- to-consumers/4675?tag=content;feature- roto http://www.zdnet.com/blog/mobile- news/kindle-tablet-is-coming-what-it-means- to-consumers/4675?tag=content;feature- roto http://www.zdnet.com/blog/btl/amazons- kindle-tablet-aimed-at-ipad-or-nook- color/58924?tag=content;feature-roto http://www.zdnet.com/blog/btl/amazons- kindle-tablet-aimed-at-ipad-or-nook- color/58924?tag=content;feature-roto http://www.barnesandnoble.com/nookcolor/i ndex.asp http://www.barnesandnoble.com/nookcolor/i ndex.asp