1. PEST Analysis External & Internal Analysis © Four Points Consulting Ltd. All rights reserved. Source www.fourpoints.net/resources. Contact us at yourjourney@fourpoints.net

2. Political  Key policies – current/future  Regulatory bodies and processes  Regulation  Funding, grants and initiatives  Lobbying/pressure groups  Laws © Four Points Consulting Ltd. All rights reserved. Source www.fourpoints.net/resources. Contact us at yourjourney@fourpoints.net PEST Descriptions Economic  Budget  Economy trends  Taxation specific to services  Seasonality/weather issues  Customer drivers Social  Customer voice / Lifestyle trends  Expectations of being a social enterprise  Media views  Major events and influences  Ethical issues Technological  Enforced systems from stakeholders  Stakeholder usage trends  Best practices  Competing technology development  Dependent technologies  Replacement technology/solutions  Information and communications

3. Political  … © Four Points Consulting Ltd. All rights reserved. Source www.fourpoints.net/resources. Contact us at yourjourney@fourpoints.net PEST Template Economic  … Social  … Technological  …

4. Thank You Aahuti Rai Director +44 7855 861493 aahuti@fourpoints.net Thank You 27 Pine Hill Epsom Surrey KT18 7BH www.fourpoints.net © Four Points Consulting Ltd. All rights reserved. Source www.fourpoints.net/resources. Contact us at yourjourney@fourpoints.net