1. Birth of the Early Message Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

2. Exercise : identify issue for the week 1. Define your PI issue: (CLASP) -what are the elements, the logic -the facts, -what does your board, beneficiaries, you want/belief/wish 2. Formulate a clear MESSAGE on your PI issue (one line!) And Present your message to the plenary Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

3. Stakeholders and Interests Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

4. Gramsci countervailing power Government Civil SocietyPrivate Sector Poverty alleviation & Development Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

5. Exercise (PI stakeholders) Leading Questions: (in plenary) Mention examples of actors in every sector: -Government -Civil Society -Private Sector Who has more power? Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

6. Stakeholder Analysis (1) Who are stakeholders? People affected by the issue? People having an interest in the issue? People that can influence the issue? Why are they important? Are they allies, undecided or opponents? Can they be influenced? Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

7. Stakeholders Analysis (2) Step 1Brainstorm all the stakeholders (persons in organisations) for the issue; write in the table called: stakeholder analysis. Step 2Apply 3 filter questions to the list/judge stakeholders: To what extent does the stakeholder agree or disagree with your position? How importantly, relative to the others, does the stakeholder view the issue? How influential, relative to the others, is the stakeholder over the decision? Step 3Transfer the information to Audience Prioritisation Matrix Step 4Transfer the information to Allies and Opponents Matrix Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

8. Stakeholder Analysis Table StakeholderAttitude of the stakeholder to the issue Importance of the issue to the stakeholder Influence of the stakeholder on the issue.. X++ = very proH = High Y+ = pro ZO = neutralM = Medium..- = anti..-- = very antiL = Low.. Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

9. Audience Prioritisation Matrix HighSecondary Audience Priority Audience Priority Audience Importance of the issue to the audience MediumIgnoreSecondary Audience Priority Audience LowIgnore Secondary Audience LowMediumHigh Influence of the audience on the issue Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

10. Allies & Opponents Matrix Very Pro Main Allies Pro Attitude of the audience to your position Neutral Key Influence Ground Anti Very Anti Main Oppo- nents LowMediumHigh Influence of the audience on the issue Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

11. Chains of Influence (1) NGO Audience NGOAudience 1Audience 2 NGOAudience 1Audience 2Audience 3 Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

12. Chains of Influence (2) NGO Media NGO Civil Servants Senate Cttee NGO ParishionersClergy Arch-Bishop Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

13. Channels of Influence Resources: -People - Funds -Other NGO Arch-Bishop Int’l Donors Nat’l Media Senate Cttee Decision makers Issue of beneficiaries Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.

14. Audience (individuals) Targeting AudienceKnowledgeAttitudes / Beliefs Interests Audience definition What does the audience know about the issue? What does the audience believe about the issue? What does the audience care most about (even if unrelated to the issue) Technical Assistance for Civil Society Organisations Bosnia and Herzegovina Office This project is funded by the European Union.