1. Employment Advertising

2. 4 Factors of a Good Ad The following factors govern the subjective appeal of employment advertising – 1.Attention 2.Interest 3.Desire 4.Acton

3. Employment Advertising Critique Employment Ads The following key information should be contained in all employment ads – 1.Information about the company 2.Job requirements & responsibilities 3.Benefits and Compensation 4.Contact information 5.EEO statement

4. Chapter 2 Affirmative Action vs. Diversity Affirmative Action is a legally driven tool (EO 11246) that seeks to rectify past discriminatory practices in business. Diversity-driven work environments go one step further by nurturing individuality and making changes to suit the needs of the employee, customer, and organization.

5. Chapter 2 Affirmative Action vs. Diversity What is the role of Recruiting & Selection? To generate a diverse applicant pool through: Advertising Community Relations Networking

6. Chapter 2 Diversity & Recruiting Tips to improve your efforts – 1.Promote from within, look in-house 2.Be encouraging to diverse groups in your firm 3.Target advertising 4.Visit diverse colleges 5.Meet with professional organizations 6.Participate in activities 7.Advertise your firm’s diversity

7. Chapter 2 Diversity & Recruiting Sources from HRMagazine – National Association for Equal Oppy in Higher Ed Welfare-to-work programs Minority trade journals Minority professional groups