1. why does this suck?

2. Information Visualization Jeffrey Heer UC Berkeley | PARC, Inc. CS160 – 2004.11.22 (includes numerous slides from Marti Hearst, Ed Chi, Stuart Card, and Peter Pirolli)

3. Basic Problem We live in a new ecology.

4. Scientific Journals Journals/person increases 10X every 50 years Year 0.01 0.1 1 10 100 1000 10000 100000 1000000 175018001850190019502000 Journals Journals/People x10 6 Darwin V. Bush You

5. Web Ecologies 1 new server every 2 seconds 7.5 new pages per second

6. Human Capacity 0.01 0.1 1 10 100 1000 10000 100000 1000000 175018001850190019502000 Darwin V. Bush You

7. Attentional Processes “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” ~Herb Simon as quoted by Hal Varian Scientific American September 1995

8. Human-Information Interaction The real design problem is not increased access to information, but greater efficiency in finding useful information. Increasing the rate at which people can find and use relevant information improves human intelligence.

9. Information Visualization Leverage highly-developed human visual system to achieve rapid understanding of abstract information. 1.2 b/s (Reading) 2.3 b/s (Pictures)

10. Information Visualization “Transformation of the symbolic into the geometric” (McCormick et al., 1987) “... finding the artificial memory that best supports our natural means of perception.'‘ (Bertin, 1983) The depiction of information using spatial or graphical representations, to facilitate comparison, pattern recognition, change detection, and other cognitive skills by making use of the visual system. (Hearst, 2003)

11. Why Visualization? Use the eye for pattern recognition; people good at scanning recognizing remembering images Graphical elements facilitate comparisons via length shape orientation texture Animation shows changes across time Color helps make distinctions Aesthetics make the process appealing

12. Visualization Success Stories

13. Visualization Success Story Mystery: what is causing a cholera epidemic in London in 1854?

14. Visualization Success Story From Visual Explanations by Edward Tufte, Graphics Press, 1997 Illustration of John Snow’s deduction that a cholera epidemic was caused by a bad water pump, circa 1854. Horizontal lines indicate location of deaths.

15. Visualization Success Story From Visual Explanations by Edward Tufte, Graphics Press, 1997 Illustration of John Snow’s deduction that a cholera epidemic was caused by a bad water pump, circa 1854. Horizontal lines indicate location of deaths.

16. A Visualization Expedition (a tour through past and present)

17. Perspective Wall

18. Slide adapted from Chris North18 Starfield Displays

19. Film Finder

20. Table Lens

21. Distortion Techniques

22. Indented Hierarchy Layout Places all items along vertically spaced rows Uses indentation to show parent child relationships Breadth and depth end up fighting for space resources

23. Top-down layout Uses separate dimensions for breadth and depth Reingold-Tilford Layout tidier drawing of trees - reingold, tilford

24. TreeMaps Space-filling technique that divides space recursively Segments space according to ‘size’ of children nodes map of the market – smartmoney.com

25. SpaceTree

26. Cone Trees Tree layout in three dimensions Shadows provide 2D structure Can also make “Balloon Trees” – 2D version of ConeTree cone tree – robertson, mackinlay, and card

27. Degree-of-Interest Trees

28. Hyperbolic Trees

29. Network visualization Often uses physics models (e.g., edges as springs) to perform layout. Can be animated and interacted with.

30. Network Visualization Skitter, www.caida.org

31. WebBook

32. Web Forager

33. Document Lens

34. Data Mountain Supports document organization in a 2.5 dimensional environment.

35. Designing Visualizations (some tricks of the trade)

36. Graphical Excellence [Tufte] the well-designed presentation of interesting data – a matter of substance, of statistics, and of design consists of complex ideas communicated with clarity, precision and efficiency is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space requires telling the truth about the data.

37. Interactive Tasks [Shneiderman] 1. Overview: Get an overview of the collection 2. Zoom: Zoom in on items of interest 3. Filter: Remove uninteresting items 4. Details on demand: Select items and get details 5. Relate: View relationships between items 6. History: Keep a history of actions for undo, replay, refinement 7. Extract: Make subcollections

38. Proposed Data Types 1. 1D: timelines,… 2. 2D: maps,… 3. 3D: volumes,… 4. Multi-dimensional: databases,… 5. Hierarchies/Trees: directories,… 6. Networks/Graphs: web,… 7. Document collections: digital libraries,… This is useful, but what’s wrong here?

39. Basic Types of Data Nominal (qualitative) (no inherent order) city names, types of diseases,... Ordinal (qualitative) (ordered, but not at measurable intervals) first, second, third, … cold, warm, hot Mon, Tue, Wed, Thu … Interval (quantitative) integers or reals

40. QUANTORDINALNOMINAL PositionPositionPosition LengthDensityColor Hue AngleColor SaturationTexture SlopeColor HueConnection AreaTextureContainment VolumeConnectionDensity DensityContainmentColor Saturation Color SaturationLengthShape Color HueAngleLength Ranking of Applicability of Properties for Different Data Types (Mackinlay 88, Not Empirically Verified)

41. Visualization Design Patterns Pre-Attentive Patterns Leverage things that automatically “pop-out” to human attention Stark contrast in color, shape, size, orientation Gestalt Properties Use psychological theories of visual grouping proximity, similarity, continuity, connectedness, closure, symmetry, common fate, figure/ground separation High Data Density Maximize number of items/area of graphic This is controversial! Whitespace may contribute to good visual design… so balance appropriately. Small Multiples Show varying visualizations/patterns adjacent to one another Enable Comparisons

42. Visualization Design Patterns Focus+Context Highlight regions of current interest, while de-emphasizing but keeping visible surrounding context. Can visually distort space, or use degree-of-interest function to control what is and isn’t visualized. Dynamic Queries Allow rapid refinement of visualization criteria Range sliders, Query sliders Panning and Zooming Navigate large spaces using a camera metaphor Semantic Zooming Change content presentation based on zooming level Hide/reveal additional data in accordance with available space

43. Software Architectures The Information Visualization Reference Model [Chi, Card, Mackinlay, Shneiderman]

44. Evaluating Visualizations

45. Visualizations are user interfaces, too…established methodologies can be used. Questions to ask What tasks do you expect people to perform with the visualization? What interfaces currently exist for this task? In what ways do you expect different visualizations to help or hurt aspects of these tasks? Metrics: task time, success rate, information gained (e.g., test the user, or exploit priming effects), eye tracking.

46. Evaluating Hyperbolic Trees The Great CHI’97 Browse-Off: Individual browsers race against the clock to perform various retrieval and comparison tasks. Hyperbolic Tree won against M$ File Explorer and others. Can we conclude that it is the better browser? vs.

47. Evaluating Hyperbolic Trees No! Different people operating each browser. Tasks were not ecologically valid. Can’t say what is better for what. PARC researchers did extensive eye-tracking studies uncovering very nuanced visual psychology. Found Hyperbolic Tree is better when underlying information design (e.g., tree structure and labeling) is better. In case of CHI Browse Off, the Hyperbolic Tree had a quicker human user “behind the wheel”. Moral: Exercise judicious study design, but also don’t feel let down if task times are not being radically improved… subtleties abound.

48. Questions? Jeffrey Heer jheer@cs.berkeley.edu prefuse http://prefuse.sourceforge.net

49. Accuracy Ranking of Quantitative Perceptual Tasks Estimated; only pairwise comparisons have been validated (Mackinlay 88 from Cleveland & McGill)

50. Interpretations of Visual Properties Some properties can be discriminated more accurately but don’t have intrinsic meaning Density (Greyscale) Darker -> More Size / Length / Area Larger -> More Position Leftmost -> first, Topmost -> first Hue ??? no intrinsic meaning Slope ??? no intrinsic meaning

51. Micro-Aspects of Visualization Design (aka fun with visual psychology)

52. Preattentive Processing A limited set of visual properties are processed preattentively (without need for focusing attention). This is important for design of visualizations what can be perceived immediately what properties are good discriminators what can mislead viewers All Preattentive Processing figures from Healey 97 All Preattentive Processing figures from Healey 97 http://www.csc.ncsu.edu/faculty/healey/PP/PP.html

53. Example: Color Selection Viewer can rapidly and accurately determine whether the target (red circle) is present or absent. Difference detected in color.

54. Example: Shape Selection Viewer can rapidly and accurately determine whether the target (red circle) is present or absent. Difference detected in form (curvature)

55. Pre-attentive Processing < 200 - 250ms qualifies as pre-attentive eye movements take at least 200ms yet certain processing can be done very quickly, implying low-level processing in parallel If a decision takes a fixed amount of time regardless of the number of distractors, it is considered to be preattentive.

56. Example: Conjunction of Features Viewer cannot rapidly and accurately determine whether the target (red circle) is present or absent when target has two or more features, each of which are present in the distractors. Viewer must search sequentially. All Preattentive Processing figures from Healey 97 All Preattentive Processing figures from Healey 97 http://www.csc.ncsu.edu/faculty/healey/PP/PP.html

57. Example: Emergent Features Target has a unique feature with respect to distractors (open sides) and so the group can be detected preattentively.

58. Example: Emergent Features Target does not have a unique feature with respect to distractors and so the group cannot be detected preattentively.

59. Asymmetric and Graded Preattentive Properties Some properties are asymmetric a sloped line among vertical lines is preattentive a vertical line among sloped ones is not Some properties have a gradation some more easily discriminated among than others

60. Use Grouping of Well-Chosen Shapes for Displaying Multivariate Data

61. SUBJECT PUNCHED QUICKLY OXIDIZED TCEJBUS DEHCNUP YLKCIUQ DEZIDIXO CERTAIN QUICKLY PUNCHED METHODS NIATREC YLKCIUQ DEHCNUP SDOHTEM SCIENCE ENGLISH RECORDS COLUMNS ECNEICS HSILGNE SDROCER SNMULOC GOVERNS PRECISE EXAMPLE MERCURY SNREVOG ESICERP ELPMAXE YRUCREM CERTAIN QUICKLY PUNCHED METHODS NIATREC YLKCIUQ DEHCNUP SDOHTEM GOVERNS PRECISE EXAMPLE MERCURY SNREVOG ESICERP ELPMAXE YRUCREM SCIENCE ENGLISH RECORDS COLUMNS ECNEICS HSILGNE SDROCER SNMULOC SUBJECT PUNCHED QUICKLY OXIDIZED TCEJBUS DEHCNUP YLKCIUQ DEZIDIXO CERTAIN QUICKLY PUNCHED METHODS NIATREC YLKCIUQ DEHCNUP SDOHTEM SCIENCE ENGLISH RECORDS COLUMNS ECNEICS HSILGNE SDROCER SNMULOC

62. SUBJECT PUNCHED QUICKLY OXIDIZED TCEJBUS DEHCNUP YLKCIUQ DEZIDIXO CERTAIN QUICKLY PUNCHED METHODS NIATREC YLKCIUQ DEHCNUP SDOHTEM SCIENCE ENGLISH RECORDS COLUMNS ECNEICS HSILGNE SDROCER SNMULOC GOVERNS PRECISE EXAMPLE MERCURY SNREVOG ESICERP ELPMAXE YRUCREM CERTAIN QUICKLY PUNCHED METHODS NIATREC YLKCIUQ DEHCNUP SDOHTEM GOVERNS PRECISE EXAMPLE MERCURY SNREVOG ESICERP ELPMAXE YRUCREM SCIENCE ENGLISH RECORDS COLUMNS ECNEICS HSILGNE SDROCER SNMULOC SUBJECT PUNCHED QUICKLY OXIDIZED TCEJBUS DEHCNUP YLKCIUQ DEZIDIXO CERTAIN QUICKLY PUNCHED METHODS NIATREC YLKCIUQ DEHCNUP SDOHTEM SCIENCE ENGLISH RECORDS COLUMNS ECNEICS HSILGNE SDROCER SNMULOC Text NOT Preattentive

63. Preattentive Visual Properties (Healey 97) length Triesman & Gormican [1988] width Julesz [1985] size Triesman & Gelade [1980] curvature Triesman & Gormican [1988] number Julesz [1985]; Trick & Pylyshyn [1994] terminators Julesz & Bergen [1983] intersection Julesz & Bergen [1983] closure Enns [1986]; Triesman & Souther [1985] colour (hue) Nagy & Sanchez [1990, 1992]; D'Zmura [1991] Kawai et al. [1995]; Bauer et al. [1996] intensity Beck et al. [1983]; Triesman & Gormican [1988] flicker Julesz [1971] direction of motion Nakayama & Silverman [1986]; Driver & McLeod [1992] binocular lustre Wolfe & Franzel [1988] stereoscopic depth Nakayama & Silverman [1986] 3-D depth cues Enns [1990] lighting direction Enns [1990]

64. Gestalt Principles Idea: forms or patterns transcend the stimuli used to create them. Why do patterns emerge? Under what circumstances? Principles of Pattern Recognition “gestalt” German for “pattern” or “form, configuration” Original proposed mechanisms turned out to be wrong Rules themselves are still useful

65. Gestalt Properties Proximity Why perceive pairs vs. triplets?

66. Gestalt Properties Similarity Slide adapted from Tamara Munzner

67. Gestalt Properties Continuity Slide adapted from Tamara Munzner

68. Gestalt Properties Connectedness Slide adapted from Tamara Munzner

69. Gestalt Properties Closure Slide adapted from Tamara Munzner

70. Gestalt Properties Symmetry Slide adapted from Tamara Munzner

71. Gestalt Laws of Perceptual Organization (Kaufman 74) Figure and Ground Escher illustrations are good examples Vase/Face contrast Subjective Contour

72. More Gestalt Laws Law of Common Fate like preattentive motion property move a subset of objects among similar ones and they will be perceived as a group

73. Colors for Labeling Ware recommends to take into account: Distinctness Unique hues Component process model Contrast with background Color blindness Number Only a small number of codes can be rapidly perceived Field Size Small changes in color are difficult to perceive Conventions

74. Ware’s Recommended Colors for Labeling Red, Green, Yellow, Blue, Black, White, Pink, Cyan, Gray, Orange, Brown, Purple. The top six colors are chosen because they are the unique colors that mark the ends of the opponent color axes. The entire set corresponds to the eleven color names found to be the most common in a cross-cultural study, plus cyan (Berlin and Kay)