1. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. PROPOSAL FOR AFA’ 2013 FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL IN THE WORLD 17 Apr 2013

2. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. Hello! Japan WHO ARE WE HELLO! JAPAN is a full HD TV channel created by J Food & Culture TV (JFCTV) to introduce “Unseen Japan” and to promote popular Japanese food and culture to Asia and the rest of the world. We are the first private broadcaster in Asia to showcase high quality Japanese content in HD with localized language subtitles. OUR VIEWERS We reach out to a mass audience aged 5 - 45 years old, who are fans of Japan.

3. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. PROPOSAL Hello! Japan’s offer: Production of pre-event on-air spot Air-time for publicity spots Mention of AFA on Hello! Japan marketing platforms (Website, EDM, Facebook etc) Organising Food, Travel, Culture, Fashion & Music activities For: Official TV Partner title Area to house Hello! Japan activities: Food, Travel, Culture, Fashion & Music Experiences Movie and concert tickets Objectives: To garner awareness and attract masses who are fans of anime and beyond. To introduce Unseen Japan to enthusiasts of Japanese culture. To expand AFA’s current base of attendees.

4. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. FOOD B-Grade Gourmet B 級グルメ B-Grade Gourmet Much-beloved local cuisines which are often variations of national favorites such as ramen, udon or yakisoba. These dishes are an important part of Japan's culinary culture. Real time “Dochi Cooking Showdown!” Competition Character Bento キャラ弁 VS Dochi (Which one) Two Japanese dishes competing to be the favourite among locals and fans. Character Bento A style of elaborately arranged Japanese boxed lunches decorated to look like characters from popular media.

5. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. CULTURE Fascinating & profound Culture Japan has a fascinating and multifaceted culture; it is steeped in the deepest of traditions dating back thousands of years. SUPERHERO - Costume rental - Photo taking opportunities - Learn how to be in character by posing and moving accurately Become a a or a

6. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. TRAVEL Unseen Japan! Yuru Characters representing the 47 prefectures of Japan Yuru chara Cartoon mascots that represent the various prefectures of Japan. Each yuruchara character can be seen on posters, brochures, and websites that treat visitors to a fun and inviting symbol of the area. Kuma-mon [Kumamoto Prefecture] Fukka chan [Saitama Prefecture] Gunma chan [Gunma Prefecture] Choruru [Yamaguchi Prefecture] Bari san [Ehime Prefecture] Sponsors that provide travel packages related to places featured in anime. Otaku Tours Visit Otaku hotspots and events such as Comike, Tokyo game show, Akihabara, as seen on your favourite anime Comiket - Comic Market

7. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. FASHION Japanese street Fashion Japanese Street Fashion Street fashion is very prominent in Japan. Young adults can often be found wearing subculture attire in large urban fashion districts such as Harajuku, Ginza, Odaiba, Shinjuku and Shibuya. Japanese hair & make up lessons Hair & Make up There are various kinds of unique styles to of Japanese hair & makeup to be learned in order to match the different dynamic Japanese street fashion. - eg. Visual Kei, Hime Gyaru, Cosplay make up & styling tutorial

8. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. MUSIC Support previous music artistes How: - Broadcasting of artistes’ music videos on Hello! Japan channel leading up to AFA 2013 - Pre-interviews for pre event publicity - On-site interviews - On-run feature special programmes - Hosting LIVE concerts to attract the general mass of Japanese fans. (eg. Incorporate other genres such as J Pop / J Rock / Visual Kei etc) Create new opportunities

9. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. thank you