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Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.1 Part 2 Turning technology into business.

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Presentation on theme: "Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.1 Part 2 Turning technology into business."— Presentation transcript:

1 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.1 Part 2 Turning technology into business Chapter 6 Managing organisational knowledge

2 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.2

3 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.3 Figure 6.1 Tacit knowledge

4 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.4 Figure 6.2 Core competencies Source: Adapted from G. Hamel and C.K. Prahalad (1990) The core competence of the corporation, Harvard Business Review, May/June, 79 – 91.

5 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.5 Figure 6.3 Core competencies, imitability and profits Source: A. Afuah (2003) Innovation Management: Strategies, Implementation and Profit, p. 53, Fig. 3.5, Oxford University Press Inc., New York.

6 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.6 Figure 6.4 Technology life cycles and S-curves

7 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.7 Figure 6.5 How the whole can be viewed as more than the sum of the parts

8 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.8 Figure 6.6 Knowledge embedded in relationships

9 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.9 Figure 6.7 The knowledge base of an organisation

10 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.10 Table 6.1 Phases of innovation and technology development Source: Abernathy and Utterback (1978).

11 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.11 Figure 6.8 Abernathy and Utterback’s three phases of innovation Source: Utterback (1994).

12 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.12 Figure 6.9 Tushman and Rosenkopf’s technology cycle Source: Tushman and Rosenkopf (1992).

13 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.13 Table 6.2 Throughout the twentieth century ‘late entrants’ have been surpassing pioneers

14 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.14 Table 6.3 Cork production

15 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.15 Table 6.4 Applications of cork Source: corkindustry.com, 2006.

16 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.16 Table 6.5 Modern and traditional wine

17 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 6.17 Figure 6.10 Power and influence in the supply chain of wine


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