1. 28.8.2008 Commercial RDS-TMC service in Finland

2. 2 28.8.2008 / Content - Role of Finnra - Data offered by Finnra - Destia - DestiaTraffic - Destia RDS-TMC service

3. 3 28.8.2008 / Role of Finnra

4. 4 28.8.2008 / Data offered by Finnra real-time, measured travel times of road sections, updated every minute (five minute median) average speeds and service level descriptions of road sections measured in real-time, updated every minute all travel times measured for each road section during the past 24- hour period; average speeds and flow rates updated at least once a day average and daily minute-specific travel times for all road sections during the preceding 12 weeks updated at least once every 24 hours real-time measurement data from Automatic Traffic Count Stations (ATC) real-time measurement data from roadside weather stations (2009) valid incident messages (2009) live traffic camera images (2009)

5. 5 28.8.2008 / Destia Destia was separated from Finnra in 2001 and is now state-owned company (in 2007 turnover about 600 M€) Destia operates at following sectors: planning, construction and maintenance of traffic and industrial environments consulting services relating to the traffic environment ferry services traffic information services (DestiaTraffic)

6. 6 28.8.2008 / DestiaTraffic started this year offer 24/7 operated traffic information collect raw traffic related data from multiple sources information on traffic, weather conditions and traffic disruptions is gathered onto their Traffic Information Platform (TIP) operated 24 hours a day the information is verified before it is passed on to the end user via operators working in the Destia Traffic Information Centre (TIC) depending on the service traffic information can be transmitted to navigators, Internet services and mobile devices their are expanding their services to Nordic and Baltic countries key customers are GPS professionals, public sector, media http://www.destiatraffic.com/

7. 7 28.8.2008 / Destia RDS-TMC -service - started in April 2008 - best-known service of DestiaTraffic from road users point of view in Finland - also available in Sweden during this year - In Finland Destia has contract with fm-network operator (Digita) for transmitting TMC-signal - with navigation device manufacturers Destia makes contracts and give licenses for using otherwise encrypted TMC-signal - fee is included in the price of navigation device (or TMC antenna) - the start-up fee provides you with a lifetime subscription for your device - at the moment available with TomTom, Mio and Navigon devices

8. 8 28.8.2008 / Value web of Destia TMC Data infrastructure provider Data collection Data aggregation Decision making Regulation Application Provider Service Provider Storage / Hosting End user Communi- cation Provider Device Provider

9. 9 28.8.2008 / Flow of money – DESTIA RDS-TMC example Flow of money Data infrastructure provider Data collection Data aggregation Decision making Regulation Application Provider Service Provider Storage / Hosting End user Device Provider Communi- cation Provider

10. 10 28.8.2008 / PND and RDS-TMC markets in Finland Sales volume in Finland in 2007: 183 000 Expected sales volume in 2008: 338 000 Price of TMC capable PND in Finland: 150 € -> Price of TMC - antenna (TomTom) in Finland: 30 € Sales volume of TMC receivers ? TMC fee in each device/antenna ?

11. 11 28.8.2008 / Thank you! Any questions? Further information on Destia TMC service: jarkko.jaakkola@destia.fi