1. Pride’s 2.0 Process 1.Focus on priority conservation targets & key threats 2.Align campaign components (targets, threats, audiences, objectives, etc) 3.Align to the CMP Open Standards 4.All in Miradi

2. TTT #4 Objectives for PPMs Increased appreciation of Pride Process in creating good Pride campaigns Increased understanding of & ability to teach: – Results Chains – Preliminary & SMART objectives – Survey questionnaires – Data analysis Increased ability to provide constructive, critical analysis of Pride deliverables to CMs

3. TTT Training Overview of Pride Process PP Small group analysis of – Results Chains – SMART Objectives – Surveys Questions Speed planning in Miradi Analysis of Survey Data

4. What do we mean by “Alignment?” Conservation Target Direct Threats Target audiences Strategies SMART objectives Indicators (Survey Questions)

5. A little gentle handling

6. A little charming

7. A little untangling

8. Perhaps a little problem solving

9. PCCs (Pride Campaign Chiropractors) will get it all aligned Conservation Target Direct Threats Target audiences Strategies SMART objectives Indicators (Survey Questions)

10. Step 1 Create Concept Model Based On Formative Research: – Literature review – Expert interviews – Stakeholder input – Partner input Product Concept Model: – Project scope – Conservation targets – Direct threats – Contributing factors

11. Concept Model

12. Step 2 Select Conservation Targets Based On Concept Model: – Conservation targets Target selection criteria: – Can be impacted by Pride – Representative of biodiversity – Viability – Monitoring possible Product One or a few key conservation targets that meet Pride’s criteria

13. Step 3 Prioritize Direct Threats Based On Concept Model: – Direct threats Expert & Partner Input Threat selection criteria: – Impacts selected conservation targets – Scope – Severity – Irreversibility Product Miradi threat-rating table One or a few key direct threats that meet Pride’s criteria

14. Threat Rating Table

15. Step 4 Prioritize Target Audience(s) Based On Concept Model Selected Conservation Targets Selected Direct Threats Expert & Partner Input Audience criteria: – Behaviors cause direct threats – Influential with people who cause threats – Other Product Clearly identified target audiences

16. Step 5 Choose Social Marketing & Barrier Removal Strategies Based On Concept Model Isolated Factor Chains: – Miradi “brainstorming” mode Expert & partner input Strategy selection criteria: – Impact – Feasibility Product Social Marketing Strategy Barrier Removal Strategy

17. Factor Chains in Miradi

18. Step 6 Create Results Chain(s) Based On Concept Model: Conservation Targets Direct Threats Target Audiences BR & SM Strategies Stages-of-Change Theory: – Pre-contemplation – Contemplation – Preparation – Validation – Action – Maintenance Product Organized by Target Audience Aligned with ToC: – Knowledge – Attitude – Interpersonal Communication – Behavior Change – Threat Reduction – Conservation Result Causal chain: – “If.... Then” statements Blueprint for BR & SM strategies Intermediate Results for monitoring

19. Serena Island Results Chain in Miradi

20. Los Negros Results Chains

21. Step 7 Develop Preliminary Objectives ALIGNED TO RESULTS CHAIN Based On Intermediate Results SMART Objective criteria: – Specific – Measurable – Action-oriented – Realistic – Time-bound Product Objectives for all (nearly all) intermediate results from “K” through “CR” As SMART as possible In standard format

22. Step 8 Develop Indicators & Methods ALIGNED TO each Objective Based On Preliminary Objectives Product Good Survey Questions that are aligned to objectives for K, A, IC, P Indicators and methods for BR objectives Biological indicators and methods for TR & CR objectives

23. Step 9 Make Baseline Measurements Based On Indicators Methods Product Baseline measures: K, A, IC, & P objectives from survey BR objectives TR & CR objectives from biological monitoring

24. Step 10 Turn Preliminary Objectives into SMART Objectives Based On Preliminary Objectives Baseline measures Estimates of Campaign impact Product SMART Objectives

25. What Is the take home point?

26. Use the process, PPM!