1. Lesson 3 I Know My Customer JA It’s My Business!

2. Lesson 3 Objectives You will be able to create effective advertisements for a variety of businesses. JA It’s My Business! I Know My Customer

3. Lesson 3 Entrepreneurs ask themselves key questions about their customer and product. Examples of those questions, such as, do people need my product or service? It is not enough to have a great product or service; customers must be willing buy it. JA It’s My Business! I Know My Customer

4. Lesson 3 What is advertising? What are the different ways of advertising or promoting your products and service? Do you advertise the same way and same method no matter who your customers are? Why or why not? Examples of different methods based on your customers. JA It’s My Business! I Know My Customer

5. Lesson 3 Advertising -A way to tell people about your product or service - A way to promote your product or service. - Advertisers must understand the product and services they promote, while recognizing the needs of the customer. JA It’s My Business! I Know My Customer

6. Lesson 3 Rules: 1.Each group will have a Product Card. 2.Each group is responsible for creating a commercial for one of the products listed on its card, as well as presenting the commercial to other groups. 3.Content for the commercial can take many forms - song, rap, skit, or one- person dialogue. 4.Each commercial must include some information about why the seller cares about the product, why the market needs and should buy the product, and how the seller became an expert on the product. 5.Not everyone has to be an "actor" in the commercial, but all students should contribute to its creation. 6.Groups also can choose to create a slogan, a logo, a full-page print advertisement, or a direct mail ad. JA It’s My Business! I Know My Customer

7. Lesson 3 Prompting Questions Does the market really need this product or service? To whom are you selling this produce or service? Describe your customer. Do you think customers will buy the product or service based on your commercial? Why or Why not? JA It’s My Business! I Know My Customer

8. Lesson 3 Group One Products Fancy Ears: Bored with your headset? Get in style with decorated earphones for your CD player or MP3. Adjustable LED EcoBulb: This product allows you to light up specific parts of a room that you need. The bulb has six zones that you control with a remote so you can choose to light up an entire room or just one corner. Magnetic Sponge: People living in high-rise buildings have difficulty cleaning the outside of their windows. This double-sided glass cleaner lets you clean both sides of a window at the same time. JA It’s My Business! I Know My Customer

9. Lesson 3 Group Two Products Sugar that’s good for you: Everyone who loves sweets is thrilled with the invention of a nutritious sugar that has been coated with vitamins. Scooter Luggage Trolley: Tired travellers no longer need to drag their luggage around especially after a relaxing holiday. They can hop onto a mini scooter attached to the bottom of their luggage and zip around the airport. Face Recognition Door Lock: This special lock uses night vision camera and 3D technology to recognise people’s faces instantly. It can store up to hundreds of faces, and can also be used to record exactly who is coming and going and at what time for security reasons. JA It’s My Business! I Know My Customer

10. Lesson 3 Group Three Products Ever-new paint: Paint your room once, and change the colour via computer. Food Printer: Using the concept of a colour printer, you fill containers on top of this device with various food ingredients then key in the calories and nutritional value of the meal you want. The ingredients are mixed and measured from the canisters and heat or cold is applied as the food extrudes from the head. Doorstop Burglar Alarm: To protect your space just position this doorstop strategically and turn it on and it will emit a high-pitched sound when someone tries to push a door against it. This is a simple, inexpensive safety solution for people who live or stay in hotel room alone. JA It’s My Business! I Know My Customer

11. Lesson 3 Group Four Products Eyeball Entertainment: Text and image messages can be transmitted to contact lens, allowing the wearer to watch a movie or text-message a friend without anyone knowing. Shower Notes: This waterproof notepad enables you to write down your ideas when inspiration strikes while in the shower or even underwater. The paper is waterproof and the pencil is made from water resistant material. Intelligent Walking Aid: To enhance mobility for the blind this intelligent walking cane detects obstacles, tells users about their route via a hearing aid, and gives advice on the best path to take to their destination. JA It’s My Business! I Know My Customer

12. Lesson 3 Presentations Voting. No voting for your own team! JA It’s My Business! I Know My Customer

13. Lesson 3 Advertising: The promotion of a product or service. Marketing: The means by which a product or service is made know and sold to customers. Summary & Review: JA It’s My Business! I Know My Customer

14. Lesson 3 Write your name. Complete the journal at home. DON’T FORGET TO : JA It’s My Business! I Know My Customer