1. Intelligent Mobility and the New Journey
Andy Page
Smart Mobility Manager, Centro

2. The New Journey- Delivering intelligent, sustainable mobility
The way people live in cities is changing
continued growth of city regions
need to reduce the impact of our growing population on the environment
changing the way that individuals travel around will be key to the success of cities in the future.
transition to a digital and data driven economy
how can the West Midlands be a leader in developing and delivering intelligent and sustainable mobility?

3. The New Journey- Delivering intelligent, sustainable mobility
The New Journey - a new way of thinking about connecting people and places, utilising new and emerging digital technologies
a high level vision of a journey towards individualised, integrated and seamless mobility solutions
maximising the benefits of open/digital data
turning data into useful, timely information, allowing decisions to be made in real time, pushed to customers
integrating payment systems with information
can we develop a personal mobility account for passengers – mobility as a service?

4. The New Journey- Delivering intelligent, sustainable mobility
The New Journey – outcomes
making public transport the natural choice for peoples’ journeys across the West Midlands
supports the economic regeneration of our region
a step change in the attractiveness, ease of use and acceptance of sustainable travel options
new commercial opportunities to mobility providers and local transport authorities

5. The New Journey- Delivering intelligent, sustainable mobility
New Journey Conference
inaugural event comprised inspirational speakers and workshops
workshops to help shape a shared vision for The New Journey and explore opportunities for new partnerships
we asked the following questions-
What is Intelligent Mobility?
What information developments do we need?
Payment systems and commercialisation - how will this work in the future?
How do we work differently / what new partnerships need to be created?

6. The New Journey- Delivering intelligent, sustainable mobility
Who attended the conference?

7. The New Journey- Delivering intelligent, sustainable mobility
What did we do after the conference?
For Centro to act as an enabler to pull together a number of actions-
collate the outputs from the workshops and the thoughts, ideas and issues from the event and turn this into a Mind Map
establish an advisory board and an action plan
setting up task and finish groups to take forward some initial areas of work identified

8. The New Journey- Delivering intelligent, sustainable mobility
The Mind Map!

9. The New Journey- Delivering intelligent, sustainable mobility
Developing and delivering New Journey Projects
iCentrum – intelligent mobility incubator at Birmingham Science Park
Jointly funded with Transport Systems Catapult
3 year Intelligent Mobility incubator
Developing our transport innovation challenges
Open Data

10. The New Journey- Delivering intelligent, sustainable mobility
Developing and delivering New Journey Projects
MyJrny with Enable iD
Intelligent Mobility app
Using “Hub of all Things” (HAT) technology
Utilises individual, personalised data, location data from beacons social media and open data from transport operators

11. The New Journey- Delivering intelligent, sustainable mobility
Developing and delivering New Journey Projects
Further projects under NDAs
Innovate UK IC Tomorrow
Horizon 2020
Smart infrastructure

12. The New Journey- Delivering intelligent, sustainable mobility
Thank you and any questions?