2. Feasibility Report Feedback

3. Executive Summary What is the objective of an Executive Summary?

4. Executive Summary Objective  Sell our Recommendation  Enable a decision to be made  Allow the reader to evaluate without reading the entire report

5. Executive Summary  Don’t use pronouns  Write for your audience  It is not a cover letter  Include costs, time line. Major benefits  Use bullets  Not necessary to include all alternatives

6. Main Report Don’t use Pronouns Have a Logical Flow Use bullets to make major points Make good use of tables, matrixes, charts graphs Show cost analysis Evaluate all alternatives

7. Main report Don’t use jargon Keep everything related to business benefits and needs You audience is everyone, write that way Check calculations Keep a logical flow Include all needed elements

8. Executive Summary Enable a decision to be made Sell your recommendation Write for your audience