1. OUTBACK - Steakhouse - ECON296 Emi Iwai
Outback Steakhouse is the one of the famous restaurant in the United States and also in Japan. So, today, I’m going to present about Outback Steakhouse for you.
ECON296 Emi Iwai
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2. One of the theme restaurants “OUTBACK STEAKHOUSE”
History
Founders
Meaning
Number of restaurants in the world
Principles and beliefs
Their works
Menus
News
Conclusion
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3. Tampa, Florida Outback Steakhouse founded in Tampa, Florida in 1988.
Bob Basham, Chris T. Sullivan, Trudy Cooper and Tim Gannon are founders of the Outback. They noticed boom of Australia at that time, and they founded an Australian steakhouse restaurant.
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4. The meaning of the “OUTBACK”
Outback is ………..the Australian countryside,
far away from cities, where
few people live.
According to my dictionary, the meaning of the Outback is the Australian countryside, far away from cities, where few people live.
They decided to their restaurant’s name as Outback is because they had some hopes for their steakhouse, and they hope it’s going to be their starting point for their dream.
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5. + The United States 21 countries Australia Bahamas Brazil Canada China
Costa Rica
Dominican Republic
Guam
Hong Kong
Indonesia
Japan
Korea
Malaysia
Mexico
Philippines
Puerto Rico
Singapore
Taiwan
Thailand
United Kingdom
Venezuela
As time went by, Outback Steakhouse became an American casual dining restaurant chain.
In addition to their restaurants in the United States, Outback Steakhouse also operates restaurants in 21 countries worldwide, including Australia, Bahamas, Brazil, Canada, China, Costa Rica, Dominican Republic, Guam, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Puerto Rico, Singapore, Taiwan, Thailand, United Kingdom, and Venezuela.
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6. No rules, just right!!
The Company’s strategy is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback.
Founders know plenty about the philosophy “no rules, just right” because they have lived it since day one. Even the timing of their venture to launch a casual steak place came when many pundits were pronouncing red meat consumption dead in America.
The Outback steakhouse headquarters is very different from other restaurant companies because the company has no public relations department, no human resources department, and no recruiting apparatus.
Using such tactics and their “no rules, just right” philosophy, they have accomplished two main goals, which are discipline and solid growth.
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7. Their belief and principle
Provides excellent services
Thinks customers first
Past research in the United States, Outback steakhouse is selected No, 1 restaurant by many people in the United States. The reason why people chose Outback is because Outback provides high quality services and always thinks customers first. These beliefs and principles are evaluated by many customers.
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8. Outback owns/operates other companies
Bonefish Grill
Flemming’s Prime Steakhouse
Outback also owns and operates Bonefish Grill, Flemming’s Prime Steakhouse, Caraba’s Italian Gril, Roy’s, and Cheeseburger in Paradise.
Today, they operate 926 domestic and international Outback Steakhouses, 205 Carrabba's Italian Grills, 103 Bonefish Grills, 40 Fleming's Prime Steakhouse & Wine Bars, 21 Roy's, 32 Cheeseburger in Paradises and 4 Lee Roy Selmon's restaurants.
Roy’s
Caraba’s Italian Gril
Cheeseburger in Paradise.
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9. OUTBACK GIVES BACK
OUTBACK believes that ………being good neighbors is more than just an idea;
it is the driving force in how they do business.
Outback Steakhouse takes great pride in giving back.
They have a strong commitment to improve the quality of life in each of our communities. Being good neighbors is more than just an idea;
it is the driving force in how we do business.
Each of their restaurants seeks out local groups and events with which to share its food, time and money. By enlisting the volunteer spirit of their Outbackers, our restaurants create awareness of local groups and help build our communities from within.
For example, fall 2009, 22 volunteers from Outback Steakhouse and Carrabba’s Italian Grill will bring a taste of home to United States and coalition troops stationed overseas. The Feeding Freedom VI mission will make stops throughout the Middle East to serve approximately 21,000 service men and women.
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10. Menu
Outback steakhouse provides not only steaks, but also salads, pasta, shrimp meals, chicken meals, soups, seafood meals, burgers, sandwiches, and deserts.
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11. Bloomin Onion Calories: 2310 Total Fat: 134g Carbs: 241g Protein: 35g
This is the famous OUTBACK’s menus, and also this is my favorite, Bloomin Onion. It has 2310 calories and total fat is 134g.
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12. OUTBACK STEAKHOUSE, Inc
In 2006, they renamed their company name, Outback Steakhouse, Inc to OSI Restaurant Partners, Inc.
According to the business news from the Google search, the company reported $905.8 million in total revenue for the second quarter of 2009, a 10.9 percent year-over-year decrease.
Outback Steakhouse Company gives $1.2 million to Muscular Dystrophy Association to support them.
Outback Steakhouse, an OSI property, has been a national Muscular Dystrophy Association sponsor for 4 years. The company raises money for the association through golf events, restaurant openings and other events.
OSI Restaurant Partners, Inc.
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13. In Conclusion
When I was in Japan, I used to often go to the Outback Steakhouse with my friends, or my sister. Outback is my favorite restaurant because I like an atmosphere of the Outback. Waiter and waitress are very friendly and kind. And also, I like their design of the restaurant. In addition, I had great experience at Outback. When I had birthday, my friends gave me a birthday party at Outback. Outback provided me a birthday song and big birthday cake. I think it is great service for customers because customers can get great memories through Outback restaurant.
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14. Thank you
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15. References
The Daily Plate, Inc., (2009). Food Search Results for Outback Steakhouse . Retrieved September 8, 2009, from The Daily Plate, Inc. Web site:
OSI RESTAURANT PARTNERS, LLC, (2009). Outback Steakhouse. Retrieved September 8, 2009, from Outback Steakhouse Web site:
Wikipedia, (2009). Outback Steakhouse. Retrieved September 8, 2009, from Wikipedia The Free Encyclopedia Web site:
Restaurant News Resource, (2006). Outback Steakhouse, Inc. Shareholders Approve Change of Company Name to OSI Restaurant Partners, Inc.. Restaurant News Resources, Retrieved from
American City Business Journals, Inc, (2009). OSI gives $1.2 million to Muscular Dystrophy Association. Tampa Bay Business Journal, Retrieved from
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