2. Marketing / PR Kiwanis International 2005MAXIMIZING KIWANIS SERVICE 1 Kiwanis International Serving the Children of the World Kiwanis International Todd E. Siebels Todd@SiebelsGroup.com

3. “One can make a difference” campaign Increase name and brand recognition of Kiwanis Develop and promote the Kiwanis “service and fellowship” brand Strengthen our voice as an advocate of children and communities worldwide …to drive membership growth!

4. “One can make a difference” campaign Tool Kits for Clubs: Marketing and Public Relations Handbook Promotional Materials, Print Ads and Billboards Public Service Announcements for Radio and TV

5. Children’s Session…

6. Flyers / Posters

7. Print Ads

8. Ad Templates

9. Billboards

10. Billboards FREE exposure! Clubs pool money to buy billboard paper. Leads go to participating clubs. Cost if $45 per sign (SHIPPED)

15. Key Messages Kiwanis blah blah blah blah blahhh blah. Uhhh Blahh, blah blah blah blah blah… for the children ummmm, blah blah BLAH. Key messages help you get your point across without stumbling over your words…  Defining Statement (Who we are)  Core Messages Global – Volunteer – Dedicated - Community Focused – Leaders

16. www.Kiwanis.org/pr Kiwanis Inciter Marketing Newsletter - great ideas every month! Subscribe for FREE http://kiwanis.org/pr/inciter PR “How To” KI Public Relations Tool Kit Key Kiwanis Messages PSA Scripts Newsletter Tips

17. Club PR / Marketing Chairs…  Create a Division PR / Marketing team  Divide media outlets equally to PR/Marketing chairs  Eliminates contacting media too much  When meet again, discuss what went well  What can we do to do better  Attack again

18. Other ideas… How Recruit New Members Certificates of Appreciation Speaker Gifts for $1.00 Free Club Business Cards Club Websites

19. Resources Download this presentation, links, PSAs, website templates and sample forms at: www.CarolinaKiwanis.org/pr

20. Life’s Little Instructions… When meeting someone you don’t know well, extend your hand and give them your name. Never assume they remember you even if you’ve met them before.

21. Life’s Little Instructions… Have a firm handshake

22. Life’s Little Instructions… Look people in the eye.

23. Life’s Little Instructions… Buy whatever kids are selling on card tables in their front yards.

24. Life’s Little Instructions… Never cut what can be untied.

25. Life’s Little Instructions… Wave at children on school buses.

26. Life’s Little Instructions… Buy ladders, extension cords, and garden hoses longer than you think you’ll need.

27. Life’s Little Instructions… Be punctual and insist on it in others.

28. Life’s Little Instructions… Show extra respect for people whose jobs put dirt under their fingernails.

29. Life’s Little Instructions… When there is a hill to climb, don’t think that waiting will make it smaller.

30. Life’s Little Instructions… When there is a piano to be moved, don’t reach for the stool.

31. Life’s Little Instructions… Never ignore evil.

32. Life’s Little Instructions… Encourage anyone who is trying to improve mentally, physically, or spiritually.

33. Life’s Little Instructions… Remember that great love and great achievements involve great risk.

34. Life’s Little Instructions… Be as friendly to the janitor as you are to the chairman of the board.

35. Thank you! Todd E. Siebels (252) 321-3226 Todd@SiebelsGroup.com