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© Copyright 2001 by Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania) A success story in regional tourism marketing www.vorpommern.de,

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Presentation on theme: "© Copyright 2001 by Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania) A success story in regional tourism marketing www.vorpommern.de,"— Presentation transcript:

1 © Copyright 2001 by Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania) A success story in regional tourism marketing Welcome to

2 © Copyright 2001 by Some Pictures

3 © Copyright 2001 by Some Pictures

4 © Copyright 2001 by Some Pictures

5 © Copyright 2001 by Some Pictures

6 © Copyright 2001 by Poland Baltic Sea

7 © Copyright 2001 by Facts Its a brand and a website ! Launch: 10/03/2003 at the ITB Berlin Visitors: on average 2,000 per day Won 2th place out of 45 competitors in the competition of regional internet platforms by the German Tourism Board in 2004

8 © Copyright 2001 by Facts A co-operation 4 regional tourism boards: located at the Baltic Sea in north-east Germany Vorpommern Rügen Usedom Fischland-Darss-Zingst

9 © Copyright 2001 by Aim A regionwide platform for the Tourism Cooperation Vorpommern (Western Pomerania) 4 competitors working together to gain new markets in central, western and southern Germany A Website for tourists on the Pomeranian Baltic Sea Good Usability and the latest technical features

10 © Copyright 2001 by Overview German, Polish & English Website with bridge pages to spanish, finnish, french, swedish presentations on sister site Decentralised information by 30 regional editors Online-Booking-System incorporated Web Catalogue A-Z containing 4,000 links and addresses

11 © Copyright 2001 by =East (Germany) The region where it is located = Baltic Sea The most prominent touristic region in this area = Sea A region on the water: Lakes, rivers and the Sea To punctuate the wide landscape of Western Pomerania Therefore: = a Brand The Name

12 © Copyright 2001 by short and emotional Traumstrand - Dream Beaches Weites Land – Wide Land Therefore The Claim Dream Beaches and Wide land

13 © Copyright 2001 by The platform

14 © Copyright 2001 by Information + Service NewsOST|SEE|LAND Feel it! Structure of the Website Information + Service News OST|SEE|LAND feel it! rational emotional How to put it into order?

15 © Copyright 2001 by Information + Service News + Stories OST|SEE|LAND FEEL it! Journal - Character Structure of the Website

16 © Copyright 2001 by International Appearance Polish ONLINE English ONLINE bridge pages …

17 © Copyright 2001 by User-friendly

18 © Copyright 2001 by Adaptability Reddot Server Standort: Provider 1 Ostsee Content land Content Usedom Project Alpha-2004 Template Usedom Provider 6 Provider 5 Provider 2 Provider 3 Provider 4 Administrator AAdminstrator BAdministrator C Template Ostseeland Professional Ost-See-Land4 regional tourism boardsOther projects Content Management System (CMS) RedDot

19 © Copyright 2001 by Regional Editors Regional editors: Torsten Bänsch Mönchguter Museen Birgit Bluhm Schloss Rothenklempenow Madlen Dürrwald Tourismus AG Binz Jörg Goetze Landkreis Nordvorpommern Gesa Hacker Amt Franzburg-Richtenberg Petra Hilber Stadtinformation Hansestadt Greifswald Angela Kasten Stadt Grimmen Elke Kommnick Stadtinfo Pasewalk Bärbel Lenuck Presseamt Stadt Greifswald Regional editors: Karoline Mau Touristservice Sassnitz Angelika Mengelkamp Fremdenverkehrsverein Lassan e.V. Liane Müller Kurverwaltung Seebad Lubmin Ute Mülling Touristeninfo Strasburg André Paul Touristinfo Kap Arkona David Prochnow Stadt Loitz Undine Pätrow Fremdenverkehrsverein Mönkebude Gabriele Ritschel Fremdenverkehrsverein Stettiner Haff e.V. Margret Scheel Stadt Barth Regional editors: Susanna Schieke Stadtinformation Grimmen Strukturförderverein Trebeltal Natalie Schlemper Tourismuszentrale Rügen Monique Schulze Tourismuszentrale Rügen Thomas Trojan Seekajakreisen Ulrich Weissner Tourismus Stadt Bergen auf Rügen

20 © Copyright 2001 by The Highlights.

21 © Copyright 2001 by Situation before Overview of accommodation was not easily available Time-consuming price-checking mechanism A variety of offers on different websites exists No central point of information was available Online Booking System

22 © Copyright 2001 by Solution Booking-Engine for holiday accommodation central search in different offers with one mouse click Overview on all available accommodation at that particular time easy and reliable booking Online Booking System

23 © Copyright 2001 by

24 The Highlights. A-Z.

25 © Copyright 2001 by The Highlights. A-Z. The whole of Western Pomerania on one click! More touristic links about this region are not available anywhere else (4000 entries) Keeping the overview -Collecting infos -Print them zum A-Z

26 © Copyright 2001 by The Highlights. A-Z. more Features -external entries -regional filtering available -Save and store entries -PDF zum A-Z

27 © Copyright 2001 by The Highlights. Contentsharing A-Z Including parts of the A-Z -Adaptable Styling -Own content (shared content) -All functions -Automatic generating Link

28 © Copyright 2001 by Contentsharing CMS Reddot. Integration of content -Adaptable Styling -Automatically generated into different websites with one working step Vorpommern.de Reddot

29 © Copyright 2001 by The Highlights. Flash-Activ-Map. Live

30 © Copyright 2001 by The Highlights. Flash-Activ-Map Innovation: The Map is fully dynamic: -Everyday current data Individual OST|SEE|LAND-Map -Shows only the information asked for Info + Overview -Interrelating the Map with the data of the A-Z Flash-Vector-Format -Zoom without loading.

31 © Copyright 2001 by The Highlights. Flash-Greeting-Card. Live

32 © Copyright 2001 by The Highlights. Flash-Film. Live

33 © Copyright 2001 by Conclusion / Essentials Co-operation Profit models CMS technology Emotionalizing Features Well structured theme orientated Navigation

34 © Copyright 2001 by Thank You !!

35 © Copyright 2001 by Thank You !!

36 © Copyright 2001 by Thank You !!


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