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1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have? 3. A nalogy across domains Where do we look for INSPIRATION? 4. X -Variation.

Published byMarjorie Newton Modified over 8 years ago

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Presentation on theme: "1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have? 3. A nalogy across domains Where do we look for INSPIRATION? 4. X -Variation."— Presentation transcript:

1 1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have? 3. A nalogy across domains Where do we look for INSPIRATION? 4. X -Variation of properties for new or improved functions What do we change, what do we GAIN? C.RE.A.X process

2 Our competitors? Patents The NASA? My team members brainstorms? My clients? Crowd sourcing? New people at the company? Aerospace? Science literature? Journals? In house? Our research people? On holiday? University research? The internet? Nature or biology? My competitors? Shall I ask my suppliers? 2 Where do we look for inspiration?

3 505 unique patents on Tea Bags RE-search

4

5 hair fibrepaper fibre agricultureskin whipped creamextinguisher foam squeegeewiper

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