2. Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media. Many advertisers, as the top 10 advertising agencies, have increased their use of nontraditional support media, and as new alternatives are developed, this use will continue to grow.

3. Out-of-Home Media Outdoor billboards and signs, transit ads, station posters, and skywriting are just a few of the alternatives that can be used. - Transit Advertising: inside cards, terminal posters, and outside posters.

4. Promotional Products Marketing & Yellow Pages Advertising Promotional products marketing is “the advertising or promotional medium or method that uses promotional products such as ad specialties, premiums, business gifts, prizes or commemoratives.” Yellow Pages Advertising - A Special Advertising

5. Other Media n Where have you seen ads recently? Product placements in Movies