1. Hospital Decision Makers Who Read Modern Healthcare and Their Purchasing Habits Hospital Decision Makers Who Read Modern Healthcare and Their Purchasing Habits Results from the Kantar Media Professional Health 2013 Hospital Management Study

2. Modern Healthcare readership among decision makers Decision- Maker Universe Average Issue Readers Reader Rank Page Exposures Exposure Rank Management/Business Consulting19,10775%#146%#1 Financial/Banking13,38674%#146%#1 Insurance/Risk Management13,45073%#145%#1 Asset Management Services13,35373%#144%#1 Group Purchasing14,28674%#145%#1 Legal13,36475%#146%#1 Marketing Products/Services13,56578%#149%#1 Leadership Development/Training17,08975%#147%#1 Staffing Services13,54274%#146%#1 2 Respondents answering that they recommend, specify, or make final decision on each product/service category Tables 105-113 © 2013 Kantar Media

3. Modern Healthcare readership among decision makers Decision- Maker Universe Average Issue Readers Reader Rank Page Exposures Exposure Rank Clinical IT Software/Service16,65270%#142%#1 Imaging/Radiology13,49974%#146%#1 Patient Care/Monitoring Equipment/Service14,46273%#155%#1 Other Medical Equipment13,80575%#145%#1 Service (equipment) Contracts16,38374%#146%#1 Medical Supplies10.44277%#147%#1 Pharmaceuticals8,24577%#147%#1 Clinical Management/Consulting Services13,25676%#147%#1 Clinical/Technical Education10,97474%#145%#1 3 Respondents answering that they recommend, specify, or make final decision on each product/service category Tables 114-122 © 2013 Kantar Media

4. Modern Healthcare readership among decision makers Decision- Maker Universe Average Issue Readers Reader Rank Page Exposures Exposure Rank Business IT Software/Services16,33470%#141%#1 IT Consulting14,77271%#142%#1 Computers & Related Equipment14,89069%#140%#1 Handheld/Wireless Technologies14,28269%#140%#1 Communication Systems15,08870%#141%#1 Business Equipment/Supplies/Furniture14,98973%#143%#1 Financial Software13,97869%#141%#1 Design/Construction/Building15,27875%#146%#1 Outsourced Facilities-Related Services15,78375%#147%#1 4 Respondents answering that they recommend, specify, or make final decision on each product/service category Tables 123-131 © 2013 Kantar Media