1. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability Presentation for BeSt3 The Job and Education Fair, Vienna, Friday, March 2, 2007 David F. J. Campbell david.campbell@uni-klu.ac.at http://www.iff.ac.at/hofo

2. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/01 What is employability? One answer: the ability (degree of ability) of graduates to find jobs after completion of their studies. Implication #1: Employability becomes a liability and responsibility of HEIs. Implication #2: Employability may serve as a benchmark and as key performance indicators for HEIs.

3. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/02 Objectives for Bachelors (BAs) and employability are: 1.BA graduates should receive a knowledge that can be applied and thus transformed into a practical occupation context. 2.BA students should be able to finish their BA studies in a pre-defined time frame.

4. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/03 What is knowledge? Ramifications are: 1.Integration of knowledge creation/production, diffusion and use; 2.In epistemic terms: Mode 1 and Mode 2; 3.Societies and economies are increasingly knowledge-based; 4.The importance of innovation.

5. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/04: What is knowledge?

6. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/05: What is knowledge?

7. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/06: What is knowledge?

8. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/07: What is knowledge?

9. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/08: What is knowledge?

10. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/09: Challenges for the employability of BAs 1.The Bachelors as a short-term degree versus the expectation that, as a consequence of LLL (life-long learning), the demand on the individual to extend the number of accomplished academic degrees will expand; 2.BA degrees must be seen as individual components of a more comprehensive education and degree system;

11. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/10: Challenges for the employability of BAs 3.The Bachelors must integrate: (specialized) knowledge, social skills, personality; 4.Practical knowledge (internships/ Praktika ) will gain crucially in importance for the BA; 5.The disciplinary tracks of the BA degrees will equal the disciplinary logic of the previous system versus the disciplinary basket will be reshuffled;

12. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/11: Challenges for the employability of BAs 6.BAs: Comprehensive scope and/or focused scope; 7.BAs: Academic orientation and/or professional orientation; 8. BAs: Full-time and/or part-time (in parallel to an occupation) studies;

13. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/12: Challenges for the employability of BAs 9.BAs: Language of teaching in the national language (German) and/or in English; 10.BAs: Recognition of work experience for certain BA modules or not; 11.BAs: Horizontal mobility – the ability of adding additional studies and degrees in an interdisciplinary mode after completion of a BAs degree.

14. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/13: Hypothetical typology & virtual % distribution of BAs and MAs In the following, as working hypotheses for a further debate, a (micro) typology of different profiles of BA and MA degrees and of their (virtual) percentage distribution of frequency – in the future – are being presented.

15. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/14: Hypothetical typology & virtual % distribution of BAs and MAs

16. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/15: Hypothetical typology & virtual % distribution of BAs and MAs

17. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/16: Hypothetical typology & virtual % distribution of BAs and MAs

18. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/17: Hypothetical typology & virtual % distribution of BAs and MAs

19. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/18: Hypothetical typology & virtual % distribution of BAs and MAs

20. Wissenschaftskommunikation & Hochschulforschung | http://www.iff.ac.at/hofohttp://www.iff.ac.at/hofo David F J Campbell (david.campbell@uni-klu.ac.at): Bachelors and Employability BeSt 3 The Job and Education Fair: Vienna, March 2, 2007david.campbell@uni-klu.ac.at Bachelors and Employability 2007/19: Hypothetical typology & virtual % distribution of BAs and MAs