1. Planning Your America Recycles Day SM Anjia Nicolaidis, Director, Recycling anicolaidis@kab.org

2. Building America Recycles Day Defining Success # of event organizers # of events (collection drives, educational presentations, employee awareness events, displays, tours, contests, and other recycling awareness activities) # of organizations involved # of event attendees/participants Materials adoption Media placement (earned media, PSAs, online)

3. Building America Recycles Day 2010-2012 Increasing Participation Increasing Visibility Increasing Program Support

4. Increasing Participation

5. State Coordinators Our Affiliate Network National Partners & Sponsors More Event Organizers + More Individuals

6. Increasing Visibility Earth 911 Cross-promotion of ARD events on Earth911.com and Yahoo’s Upcoming.yahoo.com Event organizer recruitment Dedicated editorial coverage

7. Increasing Visibility Disney’s Friends for Change National Public Service Announcement across all Disney media properties Recycling – November Featured Monthly Action Kids’ action tool-kit built around an America Recycles Day activity

8. Increasing Visibility Disney’s Friends for Change

9. Increasing Program Support 2010 Sponsors

10. New National Theme

11. Own It

12. Customize It

13. Flaunt It Email Templates HTML Banners Facebook Icons

14. ARD 2010 Promotional Materials ALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS. 11X17 in. Posters printed front and back

15. ARD 2010 Promotional Materials ALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS. 3 ft x 6 ft. Banners

16. ARD 2010 Promotional Materials ALL PROMOTIONAL ITEMS ARE MADE FROM RECYCLED-CONTENT MATERIALS. Recycled Newspaper Pencils Calendar Magnets Buttons Stickers

17. AmericaRecyclesDay.org

19. GET INVOLVED Organize an Event Attend an Event Spread the Word Take the Pledge Take the Challenge

20. Register Your Event & Create Account

21. Email Confirmation

22. Manage Your Event(s)

23. Post-Event Report Form

27. Planning Your America Recycles Day SM Anjia Nicolaidis, Director, Recycling anicolaidis@kab.org