1. John Quincy Adams High School Library
Marketing Plan
John Brdecka
Caitlin LeValley

2. JQA Mission
Our mission is to support the educational achievement of our student body.
JQA Vision
Our vision is to encourage students to use the library as a starting point for experiences throughout the rest of their lives.

3. JQA Image
We have the image of a welcoming and fun learning environment.
JQA Position
Our position within the JQA High School is to promote exchange of knowledge for the students we serve.

4. Hours of operation Monday - Friday 6:00am – 8:00pm
Saturday 8:00am – 1:00pm
Sunday – Closed
Hours of the JQA school day 8:20am – 3:10pm

5. Our community
Our population is made up of 9th-12th grade high school students.
Current population = 4,608 total
9th grade = 1,125
10th grade = 1,236
11th grade = 1,199
12th grade = 1,048
We’re in District 217 serving the surrounding towns of Andersonville (64,127), Carthage (55,483), Park City (37,484), and Quincy (88,797).
The average household income of the families in our district is $46,000.

6. Our community Teacher to student ratio of 1:26 Demographics:
2,248 white students
1,889 Hispanic/Spanish speaking students
401 black students
70 Asian students
Out of ten area schools JQA is fourth in graduation rate at 96%.

7. Our collection
In support of our students and faculty, JQAL maintains a print collection of relevant materials. This primarily consists of duplicate copies of current textbooks used in classes and supplement materials as recommended by teachers.
As more resources have moved online we have directed funding towards databases and e-resources. Students have accessibility to all online resources via their school login both in school and at home.
Since our collection is primarily digital, more space has been allowed for work tables, a recording studio, and a computer lab.

8. Services Recording Studio Computer Lab Internships within the library
This studio is available to current JQA students for work on official class assignments.  Students must present a valid School ID.  Prior to using the recording studio, the student must receive training from a staff member.
Computer Lab
20 Macs
20 PCs
10 Ipads that can be checked out
Internships within the library
Volunteer opportunities

9. Classes offered by JQAL Staff
Resume writing classes
In conjunction with Greater Boston Community College (GBCC) provide college application assistance

10. Annual Book Drive & sale
Each year JQAL holds a book drive where students, teachers, staff and the general public can donate used books for our annual book sale
Last year profited $4,345

11. Fashion show fundraiser
Two years ago the JQAL partnered with the GBCC, elective fashion & design courses at JQA, and extra curricular clubs to put on a fashion show fundraising event.
Students, teachers, and staff participate and community groups, businesses, and the local Park City Mall contribute sponsorship and resources.
Last year’s profit: $6,200

12. S.W.O.T. Analysis STRENGTHS Specific demographic: high school students
Curriculum guides our collection development
ACT/SAT classes
Resume writing classes
Recording studio & resources
Partnership with local community college (GBCC)
96% graduation rate
Bilingual librarian and a bilingual paraprofessional

13. S.W.O.T. Analysis WEAKNESSES 96% graduation rate, not 100%
Not enough Hispanic/bilingual materials
Not enough computers
Only two librarians and one paraprofessional on staff

14. S.W.O.T. Analysis OPPORTUNITIES
Offer GED classes in addition to college prep
Acquire more bilingual materials
Propose funding for more Spanish resources
Emphasize the bilingual staff members as additional resources
Further develop partnership with GBCC, particularly the Counselor

15. S.W.O.T. Analysis THREATS Rise of drugs/gangs in local area
Increase of Hispanic enrollment that we aren’t properly equipped to serve
Local economy
Changes at the Park City Mall may impact support for the Fashion Show

16. Action goals Increase the graduation rate
In 2012, out of the classes of 1,048 seniors, 41 students didn’t graduate. We would like to contact these students and survey them to figure out what happened. Based on what we learn we would like to explore the possibility of offering GED classes on nights and weekends to assist this portion of our student body.
Increase library hours, particularly during finals, and promote the library hours more
Experiment with using Google Analytics on the library webpage to determine areas of highest use.

17. Action goals
Further develop the relationship with GBCC and ask for their recommendations
Develop workshops at the beginning of the school year for each grade level.
We will collaborate with teachers to determine individual course needs and how the library can provide supplemental materials.
We will also use this opportunity to introduce students to the available resources.

18. Recommendations
We would like to start visiting all middle schools that funnel into JQA so we can prepare our future library users
We would like to hold more freshmen classes in the library to get students more acquainted with our services during their four years
We would like to change the study hour location from the cafeteria to the library
We would like to be open on Sundays from 10am – 2pm

19. Closing remarks