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Center for Landscape Conservation and Ecology An Integrated, Multidisciplinary Approach to Florida-friendly Landscaping Terril A. Nell, CLCE Director February.

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Presentation on theme: "Center for Landscape Conservation and Ecology An Integrated, Multidisciplinary Approach to Florida-friendly Landscaping Terril A. Nell, CLCE Director February."— Presentation transcript:

1 Center for Landscape Conservation and Ecology An Integrated, Multidisciplinary Approach to Florida-friendly Landscaping Terril A. Nell, CLCE Director February 28, 2008

2 CLCE Landscape/ Turfgrass Management Landscape Ecology Entomology Landscape Conservation Soil and Water Science Sustainable Landscape Design Ag & Biological Engineering Social Marketing

3 The Center  How to manage our urban and rural landscapes to promote environmental sustainability  What to do  How to do it  Communicating the message to Florida residents

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5 Industry and Government Agency Partnerships

6 Keys to Success  Collaborative Messages Statewide  New Communication Methods  Broad Partnerships  Support Common Goals

7 Together…  One Team  One Message  One Voice

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9 Water Conservation Campaign  Proactive use of state specialists  Written for consumers  Delivered by agents  Using UGA extension resources in addition to UF/IFAS  Participation and Collaboration with WMDs

10 Campaign Components  Web Articles  PSAs  Ads  Web site  PowerPoint

11 Topics (Draft Titles)  A Better Lawn on Less Water  All About Water Restrictions  Capturing Free Water with Rain Barrels  Dealing with Water Restrictioins  Drought Resources  Irrigation System Maintenance  Right Plant, Right Place  Lawn Management During Drought  Providing Water to Wildlife  Saving Water Using Your Irrigation System  Selecting a Drought- tolerant Turfgrass  Watering Your Lawn  What is Drought  Firewise Landscaping  Tree Care and Drought

12 Campaign Development  Written by communicators, based on EDIS documents or published research articles  Reviewed by UF/IFAS state specialists  Reviewed by external stakeholders (WMDs, DEP)  Final review by UF/IFAS state specialists and administration  Delivered to agents via Web

13 Gardening in a Minute  260 shows a year  Mass media promotion of Florida-friendly gardening


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