1. Communicating Sustainability Paul Salinger Vice President, Oracle Past President, Board Member, GMIC

2. Five day conference, 2,500 attendees +225,000 plates, napkins, cups and glasses +90,000 cans or bottles +greenhouse emissions from travel +paper and plastic waste from conference handouts +Costs of procuring, producing and shipping materials X 10’s of 1000’s of meetings/year worldwide = stress and impact on planet, people and business 2 Why…some perspective

3. Why…business perspective Operational Efficiency Competitive advantage/Brand Reputation Increase your value to the client Potential short and long term $ saving Aligns with employee values

4. Why communicate?

5. Re-Imagine

6. Sustainability Communication Strategy Designed Around Value Desirable Sustainability Strategy Feasible Solution Value People, Process, & Technology Solution Design Attendee Value Intent, Behavior, Perception Experience Design (XD) Viable Business Value KPIs, Measurement, Reporting Business Design

7. Communications 7 Before During After Develop Your Policy Develop Your Plan Announce Your Intentions Publish Policy, Plan and Materials on Website, Digital Communications and Mobile Apps Report and Publish Your Results Plan for Next Actions

8. Stop Working in Silos

9. Strategic Business Objectives Current Result The Impact The Formula The Issues & Accelerators People, Processes, Technology Revenue Impact Baselines Cost Structures Goals What are the Strategic Measurements What are the Operational Metrics What is your Benchmark? What is the Behavior and / or Process that is causing the “Formula” not to produce the desired result ? Are there Accelerators in the market that are causing or increasing this issue Hypothesis Issue / Approach / Impact Experience Design Approach/Solution Verify Test & Measurement If you changed something in the planning process, what result would it have in the desired outcome and how would it affect the stakeholder community? How are you going to conduct this test and prove that it changes the results. Are there Accelerators that you can use to Approach this issue? Have you established a baseline and a future state? How are you going to validate that you performed the test as designed? How are you going to validate the incremental lift in results?

10. You Cannot Eat It All At Once

11. We will include social and environmental considerations at every stage of the planning process and in our purchasing decisions. We will do our best to minimize the meetings waste, water, energy consumption, and air emissions and leave a positive legacy in the community where our event is held. Sustainability statement

12. Sample SMART objective Benchmark: previous year, 1000 water bottles at $5 each SMART objective: reduce bottled water usage by 99% Results: reduce nearly 1000 bottles @ $5 each = $5000 (1000 less bottles sent for recycling)

13. Communications Approach Understand Empower Adapt Unify and capture insights to better understand who to serve, how to serve, and when to serve Cultivate and empower a relationship ecosystem which aligns to your strategy and scales your engagements Develop and leverage agile experiences that dynamically adapt to evolving customer and business needs

14. Sustainable Meeting Implementation CommitAlignAnnounceMonitorRecordReport

15. 15 Better Meetings Through Sustainability paul.salinger@oracle.com @psalinger

16. www.gmicglobal.org