1. HRM Practices in the Fast Food Industry
Aleksandar Garlanov
Todor Kolev
Seydi Abdishev

2. Presentation outline:
1. Industry overview
2. Recruitment & Selection trends
3. Training & Development Trends
4. Recommendations

3. Industry overview: - High utilization of part-time labor
- Low compensation and limited non-wage benefits
- High income inequality
- Poor and physically demanding working conditions
- High turnover - Training and development not a priority - Limited use of formal staffing practices

4. Converting Human Capital into Intellectual Capital
Conversion Process
Employees Experience
Products and services which have market value
Role of HR practices in this conversion process

5. Recruitment & Selection trends:
Each restaurant responsible individually. Job analysis/description.
Local job fairs/career centers, online applications
Interview/questionnaire or both
On-site interview
Educational, previous employment, reference, and criminal record check.
On job evaluation

6. Recruitment & Selection trends:
Application form-online/Starbucks store
Focus on personality rather than professional qualifications.
Internal recruitment through website, staff meetings, recommendations
External-ads in newspapers, website, stores, social media.
Friendly interview. Not employees but “partners”

7. Recruitment & Selection trends:
Managing over employees
Mostly relies on internal recruitment
Specific tests for the position, including IQ test
Using a complex software for recruitment-IBM’s Kenexa Brassring 2
Integrated assessment tool which lessens the whole process

8. Recruitment & Selection trends:
Whole process is online based
Creation of profile on their website(personal info)
Online assessment tool-recognizes behavioral and cognitive skills
Phone interview
One-way video interview, eliminating the flexibility issues

9. Training & Development trends:
Hamburger University
$1 billion on training and development every year
graduates for the past decade
4 different training programs

10. Training & Development trends:
4 training programs
Personal trainer for each new employee
Enhance corporate culture feeling among employees
College credits

11. Training & Development trends:
Global brands under regional training
Different approach for each region
Different approach for each brand
Joint-venture with several universities

12. Training & Development trends:
Online training programs
Cheap and fast
Specifically developed software for fast food inustry
24/7 access available
Immediate feedback

13. Recommendations:
Reduce management turnover as a first step to reducing overall turnover
Recognize effective human resource management as an important contributor to good performance
Stress on training and development of employees as a way to improve their effectiveness and satisfaction
Take steps to reduce income inequality
Expand the provision of non-wage benefits