1. (c) David Alexander / Sheer Publishing

3. Owner of a Right wants to merge a piece of music with their existing proprietary rights The reason to do this is to; Set the Mood Set the Mood Remind the listener of a time and place Remind the listener of a time and place Draw attention to their product Draw attention to their product Basically add value to their property Basically add value to their property (c) David Alexander / Sheer Publishing

4. CinemaTelevision Corporate Video Internet Website GamesAdvertising (c) David Alexander / Sheer Publishing

6. Major Terms – Media Cinema/ Television Internet Public Spaces – Territory National Continental International – Term Months Years Perpetuity (c) David Alexander / Sheer Publishing

7. 1.Find the Opportunity a. Pitching b. Relationship Building c. Cuts 2. Music Supervision 3. Licensing 4. Collection of Residuals (c) David Alexander / Sheer Publishing

9. DD (c) David Alexander / Sheer Publishing IPL – Enrique – I like it The Heat Magazine – Karl Douglas – Kung Fu Fighting Gray’s Anatomy – Farryl Purkiss District 9 – 4 songs Skins – Mapaputsi – Kleva DSTV – Adam Lambert – That’s Entertainment Samsung – Who Let the Dogs Out Castle Lite – MC Hammer – Cant touch this

10. (c) David Alexander / Sheer Publishing

11. DD (c) David Alexander / Sheer Publishing David Alexander Sheer Publishing P.O. Box 3128 Parklands Johannesburg 2121 Tel: 011 438 7000 Cell: 083 600 9488 publishing@sheer.co.za