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How Do You Solve A Problem Like Podcasts? Greg Urquhart Urquhart Publishing Group www.upgmedia.com DEDU Inside Byte Nov 13, 2015
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Big Questions What is the role of the library when it comes to podcasts? Preservation? Access? Curation? Reference? Is transcription the key to searchability and preservation? What are the obstacles? How can we establish and maintain metadata and vocabulary standards across such an unregulated “industry”?
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My background 15 years in academic publishing, including Science, Nature, and Alexander Street Press, before starting UPG Media in late 2014. Developed Underground and Independent Comics, Comix, and Graphic Novels (COMX), the first and only library resource of its kind-- and with a lot of parallels to podcasting!
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Podcasts demand our attention
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% of US population >12yo who have listened to podcasts
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Podcast stats App. 22,000 actively hosted podcasts on Libsyn More than 300,000 podcasts and 3 million podcast episodes available on iTunes, and growing rapidly At a conservative average of 30 minutes per episode, that’s more than 1.5 million hours of audio content that has ALREADY been produced. Last year (2014) there were more than 3 billion downloads of podcasts, and that’s only the downloads… increasingly people are streaming podcasts rather than downloading. In 2014, 63% of podcast downloads were requested from mobile devices, up from 43% previous year. That number is expected to rise. Data from Pew Research Center’s journalism.org
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Important Podcast Players Audiosear.ch & Popup Archive Earbud.fm & other recommendation services Stitcher and other 3 rd party audio players iTunes, Soundcloud, Libsyn, and other hosting and distribution platforms Networks (NPR, Gimlet, Earwolf, etc)
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1.5 million hours
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Podcasting needs librarians! Poor metadata for most podcasts –Series level not episode level –Mostly reliant on “description” field, similar to an abstract –Dependent on creators inputting metadata Lack of metadata standards –No controlled vocabularies* –Few standard fields –Lack of consistency across producers
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Podcasting needs librarians! Access to podcasts isn’t the problem, since most are readily available for free. The issue is making sense of it all and presenting it in a useful way. Who does that better than librarians?
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What can we learn from other media? Comics: Grand Comics DatabaseGrand Comics Database Music: Musicbrainz.orgMusicbrainz.org TV and Film: IMDbIMDb
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Transcription? https://medium.com/@PopUpArchive/is-public-media-ready-for-machine-transcription-a- socratic-dialogue-d4d09d9cdde “To publish a transcript [for an audio story] — even a perfect one — in print, would be to assume that what works in one medium works exactly as well in another.” -Peter Karman (Pop Up Archive)
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Transcription? Audiosear.ch/PopUp Archive pursuing automated transcriptions synchronized to audio content. Recent collaboration with NYPL. http://blog.popuparchive.com/?p=457
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Further reading Is Public Media Ready For Machine Transcription? Opening Up Audio Archives Through Humancomputer CollaborationOpening Up Audio Archives Through Humancomputer Collaboration Pop Up Partners With The New York Public Library And The Moth To Build A New Model For Accessible AudioPop Up Partners With The New York Public Library And The Moth To Build A New Model For Accessible Audio Pew Podcasting Fact Sheet Why Welcome To Night Vale Is A Welcome Mutation For PodcastingWhy Welcome To Night Vale Is A Welcome Mutation For Podcasting How A Once Nerdy Audio Tool Is Ushering In A New Golden Age Of RadioHow A Once Nerdy Audio Tool Is Ushering In A New Golden Age Of Radio How People Listen To, Save, And Discover New Podcasts
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Discussion Questions Could we leverage community indexing, like Grand Comics Database, Musicbrainz, etc? Are libraries currently systematically downloading free podcasts and cataloging them in any meaningful way? What is the role of curation? Will librarians play that role? Publishers/editors? Listener reviews? Critical sites like earbud.fm? Should all podcasts be treated the same by libraries? Do narrative podcasts have different needs than science podcasts, for example?
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Thank you! Greg Urquhart Urquhart Publishing Group 202-257-2300 greg@upgmedia.com www.upgmedia.com
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