1. A Taste of Knowledge Lunch and Learn Seminar: Design Thinking ©Systems Wisdom LLC 2015

2. Welcome and Overview  Welcome and introductions  Sponsors, instructors, and participants  Intentions of program  Learn about the processes and tools of design thinking  Apply design thinking to ongoing challenges and opportunities  Expectations of participants  What do you hope to gain by attending?

3. Design Thinking is about Thinking Why we need a different way of thinking

4. About Design Thinking  Design thinking is about new capabilities to harness collective imagination and customer empathy to empower companies to think, act and organize differently. It involves rethinking about customer value, strategic futures, sustainable differentiation and system impact. CEO Innovation Playbook  Design thinking is an iterative activity that only has broad guidelines but no fixed process. What’s more important is that critical insights, sensitivity to needs and beautiful solutions emerge from the creative chaos encouraged by creative dialogue. Idress Mootee, Harvard Graduate School of Design

5. Value of Design Thinking  Performance can be improved:  by reducing errors and with insight  two thinking processes that may be in conflict o Error reduction is accomplished with analytic reasoning, high attention, and formalized policies and procedures that tend to be well established. o Insight requires intuitive reasoning, pattern recognition and discovery approaches which are often less well developed.  Design thinking provides:  the much needed complement to analytic thinking  that can be particularly important when dealing with challenges and opportunities that are ill defined, volatile and complex.

6. What You Will Learn Design thinking is a way of thinking, asking questions and making choices that can be applied to complex organizational challenges and opportunities. You will learn:  Fundamentals of design thinking  Use of design thinking tools  How to apply design thinking tools to generate creative, innovative, and sustainable outcomes  How to develop a design roadmap from concept to implementation

7. Instructor Affiliations John Pourdehnad, PhD : For more than 35 years, John has been a consultant, educator, and practitioner in organizational management, using systems thinking as a world view and communicating its implications for management with for- profit and not-for-profit organizations, and with government agencies. John holds an appointment at University of Pennsylvania where he has taught organizational studies, project management, systems and design thinking, and complex project management at the undergraduate and graduate level. Larry M. Starr, PhD : Larry is a consultant and educator in strategic management, health care, and higher education—with a focus on use of systems and design thinking and practice to better understand and to solve complex challenges. He retired from appointments at the University of Pennsylvania in 2014 where for 12 years he was executive director, academic chair and professor of Organizational Dynamics, and accepted an appointment as Adjunct Faculty and Program Architect at Philadelphia University to design a new kind of interdisciplinary professional doctorate in leadership.

8. For Information Contact Systems Wisdom LLC www.systemswisdom.com +1 215-280-1903 info@systemswisdom.com PhiladelphiaWashington, DC Toronto Hull/London Sao Paolo Singapore Sydney