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Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Summit 2012: State of the Union By Kelly Green.

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Presentation on theme: "Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Summit 2012: State of the Union By Kelly Green."— Presentation transcript:

1 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Summit 2012: State of the Union By Kelly Green

2 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! State of the Union State of the Union (March 3, 2012) Review of 2011 Accomplishments Growth Plans for 2012 The Airrosti Paradigm Shift The Airrosti Mission Is it part of our DNA or Just words on a wall 2 This is gonna be good

3 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! The Airrosti Mission: To positively impact the lives of our patients 2011 Accomplishments 3

4 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! 4 th Quarter Financial Performance Revenues 4 th Quarter (Oct – Dec) – 70.3% growth in 2011 Adjusted EBITDA (4 th Quarter) – $834,284 improvement in 2011 Net Income (4 th Quarter) $661,388 improvement in 2011 4 Yeah baby

5 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Revenue Growth by Quarter Quarter % Increase over 2010 Q1 201139.7% Q2 201138.0% Q3 201150.7% Q4 201170.3% Totals 201150.3% 5

6 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Annual Financial Performance Annual Financial Performance (2010 vs 2011) Revenues (2011 vs 2010) – 50.3% growth in 2011 Adjusted EBITDA – $1,060,471 improvement in 2011 Net Income (2011 vs 2010) – $949,785 improvement in 2011 6 Excellent year

7 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! January / February 2012 Results Revenues (Jan / Feb) 85.5% growth in 2012 over 2011 February Revenues New all time high ($182,595 higher than previous record) January was our lowest revenue month in 2011 and February was our second lowest. Hopefully that will be true in 2012 as well. 7

8 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! What are the Benefits of Growth? Growth is part of our mission We have a responsibility to grow We have built this company from the beginning to grow Growth means a commitment to continued improvement It requires our people to grow Growth means we help more people Growth means we remain challenged and energized Growth fits the personality of Airrosti Growth creates new challenges / promotions Growth gives us more leverage with carriers and other partners 8

9 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Projections for 2012 Assumptions 35 new practices in Texas Assuming no major impact from new markets Revenues Expect to grow to between $25 - $30 million in 2012 9

10 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Firm Growth Commitments in 2012 Finalize Aetna contract Finalize UHC contract Target top 20 employers in each Airrosti market Texas and Oklahoma (35 new practices) Build Virginia (Goal of 8-10 new practices) Sports Division (Focused to impact existing markets) Denver is our first sports-driven new market 10

11 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Virginia’s First Practice Home 11 Where’s Bob?

12 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! The Virginia ASC 12

13 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Virginia / Maryland Expansion Goal is add 8-10 new practices in 2012 Opened our first practice (Dr. Kempe) Work with major broker to speed early adoption by carriers Market to large employers (meeting set with Federal Reserve Bank) 13 Go Virginia

14 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Sports Expansion For 2012 University (expand relationship beyond treating athletes) – Sell University as employer – Market to alumni and existing students – Promote relationship publicly – Co-market to local employers (EEA events) Professional Sports (expand beyond treating athletes) – Co-market to local employers (EEA events) – Promote relationship publicly – Put practices in team doctor locations Did you know that Dr. Kelly is working with the Houston Rockets (NBA) 14 ? ?

15 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Expansion Opportunities in 2012 Pursue Seattle Region if Carrier / Employer relationships can be secured Pursue Cincinnati Region if Carrier / Employer / Concentra relationships can be secured Hospital groups Humana / Concentra markets Looking for relationships that accelerate our success as we enter new markets 15

16 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! What Is Unique About Airrosti? That we thoroughly test in order to do an accurate diagnosis? That we spend an hour with the patient? That we are passionate about patient care? That we address the fascial component of the injury? That we utilize manual therapy and myofascial release? That our treatment hurts? That we use active care to accelerate the return to full function? That we utilize K-Tape? What is truly unique about Airrosti is the results we deliver! Our results are what no one else can match! 16 Paradigm shift

17 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! What is the Benefit of Airrosti? Spending time with the patient? Working on their fascia? Doing a “unique” treatment on the patient? If you ate the most amazing pie ever – Would the benefit be the taste or the ingredients? – If it tasted great and was nutritious, would you care if any of the ingredients were unique Results = the benefit the patient is seeking And Airrosti is uniquely effective 17

18 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! Why is it important to make this distinction? Carriers are sometimes confused and focus on our techniques instead of our results. – Aetna thinks Airrosti is a specific technique Focusing on techniques misses the point. Patients, employers and carriers benefit from our results. Our track-record of providing a great patient experience combined with treatment results is truly unique Therefore the focus of our message is our quality approach to treatment, our quality people and the results we obtain. 18

19 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! So How Does Airrosti Achieve Such Unique Results? Airrosti is a healthcare group that employs and trains exceptional providers who specialize in delivering high quality, outcome-based musculoskeletal care that significantly reduces recovery times and prevents unnecessary MRIs, drugs, injections, and surgeries. We adhere to disciplined clinical pathways that focus on quality and evidence-based standardized processes. Airrosti measures results during treatment and post-discharge Our entire organization is 100% committed to value not volume WE WILL NEVER WASTE A PATIENTS TIME OR MONEY Airrosti Providers produce uniquely effective results Not a unique treatment 19

20 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! So How Does Airrosti Achieve Such Unique Results? We hire amazing people who want to do great things We commit to excellence for every part of the patient experience We are determined to support our Providers at a level that allows them to concentrate their energies on patient care We have the best providers on the planet – Because they are the best trained on the planet – Because the are the most passionate on the planet – Because they are the most accountable on the planet – Because they are the best supported on the planet We offer the best patient experience on the planet – Our Support / Our Providers / Our Integrity / Our Results 20

21 Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con! So What is the Paradigm Shift? Airrosti is not a treatment, it is a company filled with well-trained providers who deliver the best results on the planet Airrosti is not a treatment, it a company with a motivated support staff driven to positively impact the lives of our patients Airrosti is not a magical technique, it is a company that delivers truly unique results as part of its mission to impact patients Our mission is to deliver a unique patient experience combined with unique treatment results NOT Deliver unique treatment techniques 21


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