1. Futurist of the Day… …The slow one now will later be fast And the present now will later be past The order is rapidly fadin’ And the first one now Will later be last For the times they are a-changin’ http://www.zappinternet.com/video/ViMsTofFek/Bob-Dylan-The-Times-they-are-A-changin-1965 http://www.youtube.com/watch?v=jrVkEKcSoFE http://www.youtube.com/watch?v=DzQNUY4pidE © 2013 University of Notre Dame. All rights reserved. This PowerPoint presentation may not be duplicated, distributed or excerpted without the University’s advance written consent.

2. “The goal of futuring is not to predict the future, but to make it better.” Edward Cornish in Futuring: The Exploration of the Future © 2013 University of Notre Dame. All rights reserved.

3. Visioning Preferred Futures in Foresight Backcasting and Search Conferences Approaches for Developing Alternative Future Scenarios © 2013 University of Notre Dame. All rights reserved.

4. Visioning Forecasting helps you understand the most likely outcome Scenarios help bring to life alternative outcomes caused by uncertain disruptions Visioning creates a view of preferable outcomes based on scenarios © 2013 University of Notre Dame. All rights reserved.

5. Visioning Source: Jim Collins, “Building Your Company’s Vision” © 2013 University of Notre Dame. All rights reserved.

6. Core Values 1943 Corporate Credo: Responsibility to (in order of importance): 1.Users of its products 2.Employees 3.Community & Environment 4.Stockholders http://www.youtube.com/watch?v=QsXQxLUFIuI © 2013 University of Notre Dame. All rights reserved.

7. Core Purpose “to combine proprietary technology and world class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages” To offer customers “a wide range of well- designed, functional home furnishings at prices so low that as many people as possible will be able to afford them” Porter: indicates not only what a firm will do but also, implicitly, what is will NOT do Source: “Putting Leadership Back Into Strategy”, Cynthia A. Montgomery, HBR © 2013 University of Notre Dame. All rights reserved.

8. Visioning What was Kennedy’s view of our Core Ideology? Kennedy-Moon Quote http://www.youtube.com/watch?v=Kza-iTe2100 http://www.youtube.com/watch?v=_RaRC6YuYCQ © 2013 University of Notre Dame. All rights reserved.

9. Quote for the Day You have to have a vision. It’s got to be a vision you can articulate clearly and forcefully. You can’t blow an uncertain trumpet.” Rev Theodore Hesburgh President Emeritus, University of Notre Dame © 2013 University of Notre Dame. All rights reserved.

10. http://www.youtube.com/watch?v=WPS1DMlzz0M Apple’s Future Vision from 1995 What can you conclude about Apple’s Core Ideology in 1995? How did this vision guide the company after 1995? © 2013 University of Notre Dame. All rights reserved.

11. Timeline 1995 Vision Video Created 199619982001200720102011 BA 30310 - Class 23 © 2013 University of Notre Dame. All rights reserved

12. Microsoft Future Vision 2019 What Core Ideology shapes this vision? How can Microsoft use this vision? http://www.youtube.com/watch?v=P2PMbvVGS-o © 2013 University of Notre Dame. All rights reserved.

13.  Peer Reviews of First Drafts are due in class  Bring Two Copies  One for the Author  One to Hand In © 2013 University of Notre Dame. All rights reserved.