1. C ONVENTO S AN F RANCISCO R IBERA DEL D UERO & A LDEASOÑA C ASTILLA Y L EON

2. Building The Brand: Selling Points: Convento San Francisco was founded by the Pitarch and Garcia families in 1998 and is built inside a restored 13 th century monastary in the fortress town of Peñafiel, Valladolid. Aldeasoña (Dream Village) is a second winery located close to Ribera del Duero. It is also housed in a restored property where an ancient lagare type press has also been restored. DO Ribera del Duero Winemaker Javier Garcia Diez Aldeasoña Vineyards Convento San Francisco Winery Essence: An artisanal, old-vine offering from Ribera del Duero. Respecting ancient traditions while using the latest technologies to produce great wines from old vines. 1.Convento San Francisco grapes are sourced from 46 plots in Ribera del Duero. Diez carefully selected the plots to balance the regions 3 soil types: calcareous, sandy, and alluvial with a marl component 2.Vines range from 20-102 years old, half of which are pre-phylloxera 3.Small production: 8,000 cases per year 4.90+ Parker scores consistently 5.Diez also makes ~600 cases a year of Aldeasona from ungrafted, pre-phylloxera Tempranillo vines >95yo in Ribera del Duero. Rather than conform to the DO regulations however, he takes the VdlT Castilla y Leon designation 1.Ribera del Duero is one of the most recognized and respected regions in Spain 2.More than half the vines are pre-phylloxera and are as old as 102 years 3.Convento San Francisco produces one wine a year. In exceptional harvests, releases a few bottles of a Special Selection 4.Target boutique shops 5.On premise at Mediterranean and tapas restaurants, steak houses and restaurants with quality clientele 6.Target shops with collector and corporate clients

3. Ribera del DueroTinto de Pais Available POS: Brochure, Sell Sheet, Shelf Talker Secondary and Special Opportunity: Convento San Francisco Selecion Especial Distribution Channel On Premise: 50% Off Premise: 50% Varietal Composition 90% Tinto Fino (local Tempranillo clone) and 10% Merlot. 12 mos french (70%0 & Merlot (30%), 75% new and 25% one yr old 100% Tinto del Pais (another local Tempranillo clone), 20 mos new French oak Competitive Set Torres Celeste (Dreyfus Ashby), Emilio Moro Crianza (Ordonez), Condado de Haza, Pesquera Crianza (Classical Wines) Condado de Haza Alenza Gran Reserva (Clasical Wines), Aalto PS (Solomon) Pricing SRP: $33.99 Min. SRP: $29.99 BTG: $16 Wine List: $55-$60 SRP: $124.99 Min. SRP: $99.99 BTG: N/A Wine List: $160-$180 WL Categories WL Categories: Spain, Ribera del Duero, International Reds, Tempranillo List As: Convento San Francisco Reserva, Ribera del Duero DO, Spain WL Categories: Spain, Castilla y Leon, International Reds, Tempranillo List As: Aldeasoña Castilla y Leone VDIT, Spain Recent Press 2006 vtg – 91 pts WA 2005 vtg – 93 pts WA 2005 vtg – 93 pts WA, 92 pts WE 2004 vtg 94+ pts WA Specifications UPC/CS: 10098709085111 UPC/BTL: 098709085114 CS Pack: 6 Dimensions: 12”Lx9.75”Wx6.5”H Weight: 17 lbs CS/Pallet: 105 CS/Layer: 15 UPC/CS: 10098709086255 UPC/BTL: 098709086258 CS Pack: 6 Dimensions: 12”Lx9.75”Wx6.5”H Weight: 17 lbs CS/Pallet: 105 CS/Layer: 15