1. WUESTHOFF & WUESTHOFF 1/xx New Forms of Trademarks Smells, Shapes and Sounds Registration and Enforcement Experiences within the European Union Dr. jur. Gert Würtenberger

2. WUESTHOFF & WUESTHOFF 2/xx Jurisdiction of the ECJ in trademark matters final instance in proceedings which have been initiated before OHIM - application proceedings - opposition proceedings - invalidation and cancellation proceedings OHIM  BOA  CFI  ECJ reference for a preliminary ruling on questions of harmonized trademark law* arisen in - national application, opposition, invalidation or cancellation proceedings - infringement proceedings before national courts (CTM courts) *for further reference see Gert Würtenberger, References to the European Court of Justice for a Preliminary Ruling in Trademark Matters, 86 TMR 203 (1996)

3. WUESTHOFF & WUESTHOFF 3/xx Art. 91 CTMR Community Trademark Courts 1.The Member States shall designate in their territories as limited a number as possible of national courts and tribunals of first and second instance, hereinafter referred to as ‘Community trade mark courts’, which shall perform the functions assigned to them by this Regulation.

4. WUESTHOFF & WUESTHOFF 4/xx Art. 92 CTMR Jurisdiction over infringement and invalidity The Community trade mark courts shall have exclusive jurisdiction: (a)for all infringement actions and — if they are permitted under national law — actions in respect of threatened infringement relating to Community trade marks; (b)for actions for declaration of non-infringement, if they are permitted under national law; (c)for all actions brought as a result of acts referred to in Article 9 (3), second sentence; (d)for counterclaims for revocation or for a declaration of invalidity of the Community trade mark pursuant to Article 96.

5. WUESTHOFF & WUESTHOFF 5/xx Art. 4 CTMR Signs of which a Community trade mark may consist of A Community trade mark may consist of any signs capable of being represented graphically, particularly words, including personal names, designs, letters, numerals, the shape of goods or of their packaging, provided that such signs are capable of distinguishing the goods or services of one undertaking from those of other undertakings.

6. WUESTHOFF & WUESTHOFF 6/xx Graphical Representation ECJ —  12 December 2002 Ralf Sieckmann Case C-273/00  the list of signs that may be registrable as trademarks set out in the directive/regulation is non-exhaustive  signs not capable of being perceived visually may not be trademarks, provided that they can be represented graphically  graphical representation must enable the sign to be precisely identified  the graphical representation needs to be self-contained, easily accessible and intelligible  the representation must be durable, unequivocal and objective

7. WUESTHOFF & WUESTHOFF 7/xx Art. 7 (1) e CTMR Absolute grounds for refusal 1. The following shall not be registered:... (e) signs which consist exclusively of: (i)the shape which results from the nature of the goods themselves; or (ii)the shape which gives substantial value of the goods (iii)the shape which gives substantial value to the goods.

8. WUESTHOFF & WUESTHOFF 8/xx ECJ (Eight Chamber) —  25 October 2007 Develey Holding GmbH & Co. Beteiligungs KG vs. OHIM Case C-238/06 P

9. WUESTHOFF & WUESTHOFF 9/xx CFI (Eight Chamber) —  12 November 2008 Lego Juris vs. OHIM Case T-270/06

10. WUESTHOFF & WUESTHOFF 10/xx CFI (Third Chamber) —  10 October 2007 Bang + Olufsen AS vs. OHIM Case T-460/05 Three-dimensional trademarks loudspeaker box

11. WUESTHOFF & WUESTHOFF 11/xx

12. WUESTHOFF & WUESTHOFF 12/xx Sounds Over the past 10 years OHIM has registered around 80 sound marks.

13. WUESTHOFF & WUESTHOFF 13/xx Sounds (Sound of tennis balls being hit)  

14. WUESTHOFF & WUESTHOFF 14/xx Tarzan's trademark yell first application in February 2004 rejected second application also made in February 2004 accepted

15. WUESTHOFF & WUESTHOFF 15/xx Smells C 6 H 5 -CH = CHCOOCH 3 (smell of methyl cinnamate) the smell of fresh cut grass class 28: tennis balls Sensory Trademarks Touch Marks

16. WUESTHOFF & WUESTHOFF 16/xx Slogans HAVE A BREAK.... ® Nestlé Just Do It ® I'm Lovin' It ® NIKE McDonald's

17. WUESTHOFF & WUESTHOFF 17/xx CFI (Fourth Chamber) —  11 December 2001 Erpo Möbelwerke GmbH vs. OHIM Case T-138/00 "DAS PRINZIP DER BEQUEMLICHKEIT" The principle of convenience

18. WUESTHOFF & WUESTHOFF 18/xx Higher Regional Court, Cologne —  12 December 2008 General Biscuits Belgie N.V. vs. ÜLKER Case 6 U 143/04

19. WUESTHOFF & WUESTHOFF 19/xx High Court of Justice (Chancery Division) —  4 August 2008 Whirlpool Corp. vs. Kenwood Ltd.

20. WUESTHOFF & WUESTHOFF 20/xx Compilation of images showing various stand mixers available for purchase in the European Union in 2007

21. WUESTHOFF & WUESTHOFF 21/xx ECJ (Third Chamber) —  25 January 2007 Dyson Ltd. vs. Registrar of Trademarks Case C-321/03 transparent bin or collection chamber

22. WUESTHOFF & WUESTHOFF 22/xx Federal Supreme Court, Germany —  30 April 2008 RIMOWA „Rillenkoffer“ Case I ZR 123/05

23. WUESTHOFF & WUESTHOFF 23/xx Federal Supreme Court, Germany —  26 October 2006 Lindt & Sprüngli vs. Hans Riegelein & Sohn Case I ZR 37/04

24. WUESTHOFF & WUESTHOFF 24/xx wuesthoff@wuesthoff.de Thank you for your attention !