1. Let’s take a look at some highlights of public relations history Public Relations History

2. 1. Tell the truth 2. Provide accurate facts 3. The public relations director must have access to top management and must be able to influence decisions Ivy Lee

3. Public relations means the actual relationship of the company to the people and that relationship involves more than talk. The company must act by performing good deeds. Ivy Lee (continued)

4. Interpret the client to the public, (i.e. promote the client) Interpret the public to the client, (i.e., help manage the company in such a way as to gain the approval of the public Interpret the client to the public, (i.e. promote the client) Interpret the public to the client, (i.e., help manage the company in such a way as to gain the approval of the public) Edward Bernays

5. 1. Public relations is a public service 2. Public relations should promote new ideas and progress 3. Public relations should build a public conscience Edward Bernays (continued)

6. Advertising is the nonpersonal (mass) communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. PR is also the nonpersonal communication of information… PR is not Advertising

7. PR is also the nonpersonal communication of informationslanted in favor of the client, just like advertising However, unlike advertising the information doesn’t necessarily have to be substantiated… PR is also the nonpersonal communication of information…slanted in favor of the client, just like advertising However, unlike advertising the information doesn’t necessarily have to be substantiated… PR is not Advertising

8. Advertising must pay for its placement in the media PR does its best not to pay for placement …Writes “news” articles and feature stories called news releases promoting the client and tries to get them published Puts on staged publicity events in hopes the media will cover them Advertising must pay for its placement in the media PR does its best not to pay for placement …Writes “news” articles and feature stories called news releases promoting the client and tries to get them published …Puts on staged publicity events in hopes the media will cover them PR is not Advertising

9. PR can be about products, services or ideas Can also be about companies or people Entertainers Politicians Wanna be’s PR can be about products, services or ideas Can also be about companies or people … Entertainers … Politicians … Wanna be’s PR is not Advertising

10. Advertising has to identify the sponsor PR tries to avoid identifying who’s paying for the output Leave it out Disguise it Advertising has to identify the sponsor PR tries to avoid identifying who’s paying for the output … Leave it out … Disguise it PR is not Advertising