Presentation on theme: "1 Public Service Broadcasting in Europe in the Digital Age Friday July 1st, 2010 University of Exeter Richard Collins Professor of Media Studies The Open."— Presentation transcript:
1 Public Service Broadcasting in Europe in the Digital Age Friday July 1st, 2010 University of Exeter Richard Collins Professor of Media Studies The Open University. R.E.Collins@open.ac.uk
2 Times past, times present. For 80+ years public service broadcasting (aka worthwhile content + universal access + affordable prices) mapped onto particular – now time-honoured – institutions. Technological (and endogenous?) change now opens other possibilities of realising the public service media mandate.
4 Exogenous change. End of scarcity in transmission/distribution capacity. End of national sovereignty in broadcasting. Excludability (pay TV). Search (and social) media devastating the economic base of advertising funded legacy media.
5 The big story – migration from legacy media to the internet.
6 Are PSBs non-commercial? Commercial revenues as a share of total broadcasting turnover 2009. Nordicity.
7 Times future. Opportunities? Disintermediation. PS content suppliers (universities, museums and galleries, Webzines, failing legacy media) can all broadcast without a psb mediator. Non-exclusive claim on public funding (top-slicing, Public Service Publisher etc).
8 Issues. How much will the market fail and what will be a proportionate intervention? Bigger, smaller, more widely distributed? Whats the best institutional form to meet public service media needs? How far do legacy psbs provide a basis on which to build?
9 Next? Nicht an das gute Alte anknüpfen, sondern an das schlechte Neue. Bertolt Brecht. Dont hang on to the good old things but onto the bad new ones (authors clunky translation ).