1. Women and Gender Studies Nicole Dayna Danny Katie

2. Discussion Topics of Day 1  Women and Gender Studies Discourse Community  Author’s Background  Article Discussion 1.The Meaning Behind the title (Why the date?) Yogurt Skit 2.‘Thesis’ and Intended audience 3. Rhetorical Devices

3. Women and Gender Studies Discourse Community The Diversity  Many scholars that write in the Women and Gender study field usually have degrees in other fields.  For example W.G.S Professor Ann Brigham has a masters in English but works in W.G.S field The Issues  Gender roles  Sexuality in men and women  Politics  Maculate and Femine models  Sexism http://athome.harvard.edu/fo od/6.html An inside about why the wait has took so long and still today is discussed more in books than articles. Food in the Discourse Language  Food is usually defined and studied in W.G.S communities as gender associated, body images, nutrition values, and/or relations to sexuality.

4. Susan Bordo Author Background:  Susan Bordo is Professor of Philosophy and holds the Otis A. Singletary Chair in the Humanities at the University of Kentucky. In the words of Susan Squier, professor of literature at Penn State University, Bordo's writings "can be said to have catalyzed the birth of the new interdisciplinary field of work known as 'body studies'." Bordo's best known book, Unbearable Weight, is widely cited and discussed in scholarly writing and used in courses throughout the disciplines. Named a Notable Book of 1993 by the New York Times, it was nominated for a Pulitzer Prize and received a Distinguished Publication Award from the Association for Women In Psychology. Columnist Kathy Pollitt named it one of the five best books in Women's Studies of 1993. Bordo describes her forthcoming book as "a personal/cultural exploration of the male body from a woman's point of view." She lives in the countryside of Kentucky with pianist and professor of Russian literature Edward Lee, along with their pet dogs and cats

5. Assumed Thesis of Hunger as Ideology It is clear that the audience is asked to question the ‘body images’ with food advisement. In the article Bordo dissects popular food items and the way they target women and male consumers. Women are meant to think consciously of food choices especially those seen ‘unhealthy portion’; well men are asked to look more at the heartiness of the meal then the portion size. Bordo wants her audience to be aware of the ‘outrageous’ in a sense sexism that lays within today’s ideology of hunger. Special K Ad 2011

6. Hunger as Ideology  Hunger: a strong desire or need for food  Ideology: the body of ideas reflecting the social needs and aspirations of an individual; group, class, or culture. Hunger as Ideology: Bordo has turned hunger into ideology. Title being ‘Hunger as Ideology’ instead of ‘Hunger as an Ideology’ turns hunger from ‘a’ ideology to ‘the’ ideology of American culture. Hunger has become the aspirations and ideas of American culture in advertisement.

7. Rhetorical Devices Essay Language  Switches between third person and first  Assured Intention: Bordo’s opinion is valued and respected, she always includes the audience so there are connections made. However Bordo also switches because too much first person can deter the audience. In respect to this observation she has left the supposedly left the audience to make their own opinion. However the audience is being guided consist images and general knowledge. ‘BIAS’ Images  The Ads used show the differences between female ‘hunger cravings’ and male’s  Assured Intention: Bordo’s opinion may be highly backed by her degrees and background; the images however SHOW her audience that the conclusions are constructed by obvious messages within the Ads ‘clever’ marketing. Repetition  Bordo repeated usage of words such as ideology, hunger, we, us, our, Audience *  This essay is from her book Unbearable Weight. Her targeted audience seems to be America specifically the women consumers, mothers, and working class women that deal with these sexism Ads.

8. Sarah Haskins ‘Women Know How to Eat Right’ It was in 90’s why should we still care about the Article?  The information is still a prevalent issue of today.  Not much within the United States has been published about Food, Advertising, in the Women and Gender Realm. Most of the articles related to Food advertisements is discussion of past historical issues and not that relevant to current conditions.

9. Questions and/or Comments for Thursday Discussion Thursday Game:  Battle of the Sexes (Chalkboard Style) Game Host and Hostess  Danny Macho Man Bradley  Katie Pretty in Pink Da La Torre Game Scorers  Dayna Giving Him Something He can Eat Ross-Garnes  Nicole Chocolate is a Girl’s Best Chance Lee

10. Sources http://athome.harvard.edu/food/6.html http://www.cddc.vt.edu/feminism/bordo.html