1. Business Research Methods William G. Zikmund Chapter 18: Fieldwork

2. Copyright © 2000 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando, Florida 32887-6777.

3. Copyright © 2000 by Harcourt, Inc. All rights reserved. FIELDWORKER

4. Copyright © 2000 by Harcourt, Inc. All rights reserved. WHO CONDUCTS FIELDWORK? FIELD-WORKERS FIELD INTERVIEWING SERVICE IN-HOUSEINTERVIEWERS BRIEFING SESSIONSBRIEFING SESSIONS

5. Copyright © 2000 by Harcourt, Inc. All rights reserved. IN-HOUSE TRAINING MAKING INITIAL CONTACT PROBING RECORDINGRESPONSES ASKINGQUESTIONS TERMINATINGINTERVIEWS

6. Copyright © 2000 by Harcourt, Inc. All rights reserved. MAKING INITIAL CONTACT AND SECURING THE INTERVIEW GOOD AFTERNOON, MY NAME IS ….. FOOT-IN-THE-DOOR DOOR-IN-THE-FACE

7. Copyright © 2000 by Harcourt, Inc. All rights reserved. ASKING THE QUESTIONS EXACTLY AS WORDED READ SLOWLY QUESTIONS IN THE PROPER ORDER ASK EVERY QUESTION REPEAT QUESTIONS THAT ARE NOT UNDERSTOOD

8. Copyright © 2000 by Harcourt, Inc. All rights reserved. PROBING VERBAL PROMPTS MADE BY A FIELD-WORKER WHEN THE RESPONDENT MUST BE MOTIVATED TO COMMUNICATE HIS OR HER ANSWERS MORE FULLY PROBES ENLARGE AND CLARIFY

9. Copyright © 2000 by Harcourt, Inc. All rights reserved. PROBING TACTICS SILENTPROBE REPEAT REPLY NEUTRALQUESTION REPEAT QUESTION

10. Copyright © 2000 by Harcourt, Inc. All rights reserved. RECORDING THE RESPONSE

11. Copyright © 2000 by Harcourt, Inc. All rights reserved. TERMINATING THE INTERVIEW HOW TO CLOSE INTERVIEW AND EXIT HOUSEHOLD IS IMPORTANT RE-INTERVIEWING MAY BE REQUIRED

12. Copyright © 2000 by Harcourt, Inc. All rights reserved. FIELDWORK MANAGEMENT SELECT TRAIN SUPERVISE CONTROL

13. Copyright © 2000 by Harcourt, Inc. All rights reserved. INTERVIEWER CHEATING FILLING IN FAKE ANSWERS OR FALSIFYING INTERVIEWERS VERIFICATION BY RE-INTERVIEW